Saatchi & Saatchi has significantly bolstered its creative department under the leadership of Chief Creative Officer Franki Goodwin by appointing the award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Known for their innovative and impactful campaigns, Lee and Peyton Jones bring a wealth of experience and a fresh perspective to the renowned advertising agency.
Industry Titans Join Saatchi & Saatchi
Elliot Lee and Rory Peyton Jones have made substantial waves in the advertising world, most notably with their campaign ‘The Everyday Tactician’ for Xbox. This groundbreaking project, which recruited a new Bromley FC management team member through the Football Manager game, has garnered multiple awards, including two Grand Prixs and the prestigious Titanium Lion at Cannes Lions this year.
From Humble Beginnings to Industry Leaders
The duo first crossed paths at the School of Communication Arts 2.0 and later spent five productive years at McCann London. During their tenure, they worked on high-profile brands such as TSB and Shreddies. Beyond their creative roles, Lee and Peyton Jones also direct through Lowkey Films, showcasing their versatility and passion for filmmaking.
Culture-Driving Creative Work
Lee and Peyton Jones have become synonymous with culture-driving ideas, exemplified by their powerful anti-knife crime campaign ‘Life Cut Short’. This campaign featured a deep fake music video in memory of rapper Depzman, delivering a poignant message through a freestyle rap. The video, which ran on SBTV, received a nomination for a UKMVA and further recognition at Cannes Lions.
Franki Goodwin on the New Appointments
Franki Goodwin, CCO at Saatchi & Saatchi, expressed her excitement about the new additions to the team: “It’s impossible to spend time with Rory and Elliot and not get excited and inspired by the ideas, drive, and curiosity that seeps out of any room they’re in. Elliot and Rory share a passion for film and have their own directing side hustle, which is awesome and such an asset to the creative team here at Saatchi & Saatchi. They share our ambition to make the absolute best and most influential ideas for the real world, and I can’t wait to see what they do next.”
Hitting the Ground Running
Elliot Lee and Rory Peyton Jones are equally thrilled about their new roles at Saatchi & Saatchi. “We’re thrilled to join Saatchi & Saatchi at such an exciting time. The energy and opportunities here are incredible, and we’ve already hit the ground running on some amazing briefs. The agency’s history and work with iconic brands, combined with Franki’s leadership, has got us fired up to challenge ourselves and make fun, impactful, innovative campaigns. It’s great to be on board, and we’re excited to be working with such a creative, passionate and driven team.”
A Bright Future at Saatchi & Saatchi
With Lee and Peyton Jones on board, Saatchi & Saatchi is poised to continue its legacy of creating influential and groundbreaking campaigns. Their arrival marks an exciting chapter for the agency, promising a blend of creativity, innovation, and a drive to push the boundaries of advertising.
Stay tuned for what’s next from this dynamic duo at one of the world’s most iconic advertising agencies.
