Samsung unveils its latest advancements in Galaxy AI, extended reality, and software solutions that empower network operators to harness the full potential of AI.
At Mobile World Congress 2025 (MWC 2025) in Barcelona, Samsung Electronics Co., Ltd. is set to showcase its pioneering AI-driven innovations, cementing its position at the forefront of mobile AI technology. The company will present its vision for an AI-powered future across mobile devices, extended reality (XR), and network solutions, reinforcing its commitment to innovation and connectivity.
Galaxy AI: Elevating the Mobile Experience
Samsung is leading the paradigm shift in mobile AI with the introduction of the Galaxy S25 series and the latest Galaxy A series, making AI-driven experiences accessible to a broader audience. The Galaxy S25 Edge, the slimmest Galaxy S series device yet, exemplifies cutting-edge hardware innovation.
At MWC, visitors will experience how Galaxy AI transforms everyday tasks:
- Seamless App Integration – Effortlessly find and share locations using Google Maps and Messages with Gemini voice commands.
- Enhanced Search Capabilities – Instantly search the phone screen with Circle to Search with Google.
- Smart Content Curation – The Now Brief feature provides personalised insights and proactive recommendations.
- Advanced Camera Features – AI-powered tools like Drawing Assist, Gallery Search, and intelligent filters redefine content creation.
- Unparalleled Performance – The Snapdragon 8 Elite for Galaxy chipset, developed with Qualcomm, ensures a seamless gaming and multimedia experience.
Samsung is also expanding mobile AI accessibility with the new Galaxy A56 5G, A36 5G, and A26 5G. These models integrate Awesome Intelligence, delivering powerful AI-driven enhancements such as Best Face for photos and the Object Eraser tool, backed by long-term software and security updates.
Project Moohan: AI Meets Extended Reality
One of the most anticipated reveals at MWC 2025 is Project Moohan, Samsung’s first AI-powered XR headset, developed in collaboration with Google and Qualcomm.
Project Moohan integrates multimodal AI with XR capabilities, offering a revolutionary user interface that combines voice interaction with contextual understanding. This headset introduces a conversational AI assistant, moving beyond gesture-based controls to create intuitive, immersive experiences for work, entertainment, and wellness.
Samsung’s EVP and Head of R&D, Won-Joon Choi, stated: “XR has evolved from a futuristic concept to a tangible reality. Project Moohan represents a major step towards AI-powered immersive experiences that seamlessly integrate into daily life.”
AI-Driven Health and Smart Home Innovations
Samsung is also harnessing AI to enhance health and smart home experiences.
The Galaxy AI health suite introduces features like:
- Energy Score – A comprehensive analysis of personal well-being.
- Wellness Tips – Proactive suggestions based on real-time health data.
- Sleep Insights – AI-driven recommendations for optimising sleep patterns.
These features integrate with SmartThings and Samsung Food, creating an end-to-end healthcare ecosystem that simplifies and personalises wellness.
Meanwhile, Samsung’s Home AI innovations showcase enhanced device-to-device connectivity, enabling seamless smart home management via the SmartThings platform, all protected by Knox Matrix security.
Revolutionising Network Connectivity with AI
Beyond mobile devices, Samsung is revolutionising the telecom industry with AI-driven network solutions. At its private booth in Fira Gran Via Hall 2, Samsung will highlight:
- Virtualised RAN (vRAN) – A next-generation software-based solution optimising network efficiency.
- CognitiV Network Operations Suite (NOS) – AI-powered automation for network lifecycle management.
- Enterprise 5G Use Cases – Including Samsung’s collaboration with Hyundai on a private 5G network trial, demonstrating improved battery life and energy efficiency for IoT devices.
Samsung’s ecosystem approach ensures AI is embedded at every level of network infrastructure, enhancing performance, efficiency, and sustainability.
Conclusion
Samsung’s presence at MWC 2025 underscores its leadership in mobile AI, XR, and AI-powered networks. Through innovations such as the Galaxy S25 series, Project Moohan, and CognitiV NOS, Samsung is redefining how AI enhances daily life and business operations alike.
Visitors can explore these cutting-edge technologies firsthand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3 and its private network solutions booth in Hall 2.
As AI continues to drive the next era of technological evolution, Samsung is setting the standard for intelligent, connected living.
