In a bold move that has captured the nation’s attention, Who Gives A Crap, a pioneering eco-friendly toilet paper brand, has spearheaded a campaign that could mark a turning point in how essential goods are taxed in the UK. The brand’s crusade against the VAT on toilet paper, dubbed the “Roll Tax”, is not just a fight for affordability but a stand against what many see as an unfair tax system. With the cost-of-living crisis tightening its grip on households across the country, this campaign could not have come at a more critical time.
The Hidden Tax on Essentials
Every week, the British populace unknowingly contributes to a staggering £247 million annual VAT collection from toilet paper sales alone. Classified as a luxury item, toilet paper is taxed at 20%, a policy that Who Gives A Crap and its supporters argue is not just outdated but unjust. The absurdity of this tax is thrown into sharp relief when compared to VAT exemptions on items such as caviar, helicopters, and marshmallow teacakes—luxuries by any standard.
Public Unawareness and Outrage
Research conducted by Who Gives A Crap reveals a startling lack of public awareness, with 70% of Brits unaware of the VAT on toilet paper. Yet, upon learning of this tax, the tide of public opinion is overwhelmingly against it. A significant 87% of Britons consider the tax unfair, especially when over four in five regard toilet roll as an indispensable part of their weekly shop. This sentiment is echoed in the strong public backing for the campaign, with almost nine in ten Brits supporting the call to abolish the Roll Tax.
A Call to Action
The campaign has taken a multifaceted approach to garner support and pressure government officials. A submission to the Treasury ahead of the Spring Budget, an open letter to Chancellor Jeremy Hunt signed by prominent hygiene-focused charities, and a public petition on Change.Org are just the beginning. The message is clear: scrapping the Roll Tax is a small change that could have a significant impact on every household in the UK.
Potential Impact
The financial implications of this tax are not negligible. Households stand to save an average of £8.74, a sum that translates into several days of essential household utilities and necessities. Amidst escalating living costs, such savings could provide much-needed relief to millions of families, particularly those most vulnerable.
A Unified Front for Change
Who Gives A Crap has not only initiated this campaign but has also pledged to pass on 100% of the savings to customers if the tax is abolished. Furthermore, the brand is advocating for a charter encouraging other companies to follow suit, ensuring that the benefits of any tax removal are felt directly by consumers.
Conclusion
As the campaign gains momentum, it’s clear that the issue at hand extends beyond just toilet paper. It’s a matter of fairness, affordability, and the prioritisation of essential goods in tax policy. With widespread public support and a compelling case for change, the movement to scrap the Roll Tax is a testament to the power of collective action and the enduring demand for a tax system that reflects the needs and values of its populace.
