Why TikTok is Becoming a Game-Changer for B2B Marketing
Once dismissed as a platform for viral dance challenges and Gen Z trends, TikTok has evolved into a dynamic space for brands—including those in the B2B sector—to engage with audiences in innovative ways. With advertisers returning to the platform in droves, TikTok remains a crucial tool for businesses looking to foster direct customer relationships. While […]
5 Underrated Tools to Supercharge Your B2B PPC Strategy in 2025
As the world of B2B PPC evolves in 2025, relying solely on platform-native tools is no longer enough to keep pace with the competition. With the phasing out of third-party cookies, the continuing challenge of cross-channel attribution, and the rapid shifts in competitor strategies, advertisers need to embrace third-party tools to gain an edge. The […]
Top 6 Paid Media Platforms to Drive Effective B2B Advertising
In the competitive B2B landscape, the success of your paid media campaigns hinges on choosing the right platforms and targeting the right decision-makers. Whether you’re aiming to build brand awareness, generate leads, or drive conversions, knowing where to allocate your advertising budget is crucial. Here’s a breakdown of six powerful B2B paid media platforms that […]
Breaking the Rules: Unconventional B2B Marketing Strategies for LinkedIn
B2B marketing has evolved far beyond the traditional suit-and-tie strategies of yesteryear. LinkedIn, the go-to platform for professionals, has emerged as a creative playground for marketers who dare to stand out. If you’ve ever felt constrained by industry “best practices,” it’s time to break the rules and experiment with bold ideas that cater to complex […]
Why B2B CMOs Are Questioning the Value of ABM Platforms
Account-based marketing (ABM) platforms were hailed as game-changers for B2B marketing, promising to elevate targeting strategies by focusing on high-value accounts. These platforms shifted attention from traditional leads to account signals, offering data-driven insights and streamlined communication with sales teams. But as CMOs reflect on their experiences with these platforms, many report frustration. Despite their […]
Mastering LinkedIn Marketing: Essential Tools, Strategies, and New Features
Using LinkedIn as a personal networking platform is one thing, but fully harnessing its power for marketing requires a different approach. LinkedIn is a vital space for B2B marketers to build connections, generate leads, and establish thought leadership. Here’s a comprehensive guide to LinkedIn’s tools, strategies, and new features, including its latest post-boosting tool for […]
Mastering LinkedIn Marketing: Essential Tools and Strategies for B2B Success
LinkedIn has become a powerhouse in B2B marketing, providing businesses with a platform to connect, build relationships, and showcase their expertise. While using LinkedIn personally can help develop professional connections, leveraging it for marketing purposes requires a strategic approach. Understanding the site’s tools and marketing strategies is crucial for businesses looking to maximise their potential […]
LinkedIn and Meta Dominate B2B Social Ad Spending in 2024
As the landscape of digital advertising continues to evolve, LinkedIn and Meta remain the top players in the business-to-business (B2B) social ad market. In 2024, social ad spending will make up nearly half of all B2B digital advertising, accounting for a projected 46.3%. LinkedIn and Meta are forecast to bring in substantial revenues, with LinkedIn […]
U.S. Justice Department Considering Breaking Up Google After Antitrust Ruling
The U.S. Justice Department is reportedly exploring the possibility of forcing Google’s parent company, Alphabet, to divest one or more of its key divisions following a recent ruling that the tech giant violated antitrust laws. The potential break-up could involve separating high-profile assets such as Chrome, Android, or Google Ads, according to a report from […]
Oracle Strengthens Unity CDP with New Features to Power B2B Marketing
At the forefront of this year’s Oracle CloudWorld event in Las Vegas, Oracle has unveiled several significant enhancements to its Unity Customer Data Platform (CDP), part of the broader Oracle Fusion Cloud CX suite. These updates are aimed squarely at improving the B2B buying process, with a key focus on creating stronger synergies between sales […]
