Zeta Global Launches Advanced Mobile Experience and AI Agents to Revolutionise Marketing Strategies

At the recent Zeta Live event in New York, Zeta Global unveiled a cutting-edge AI-powered mobile solution alongside an expanded suite of AI agents designed to help marketers harness customer insights across all touchpoints, especially mobile. Zeta Global’s Chief Technology Officer, Christian Monberg, highlighted the current challenge businesses face with mobile as a disconnected channel, […]

Oracle Unveils Enhancements to Unity CDP at CloudWorld 2024

Oracle has announced significant upgrades to its Unity Customer Data Platform (CDP) at CloudWorld 2024, with a focus on improving the collaboration between marketing and sales teams in the B2B space. The enhancements, part of Oracle Fusion Cloud CX, are aimed at simplifying B2B buying processes and integrating front-end and back-end data for a unified […]