Moju’s Marketing Masterclass: Scaling from Startup to Market Leader
Moju’s marketing masterclass showcases how strategic trials, sponsorships, consumer education, and distinctive branding propelled them to lead the UK’s functional juice shots category.
Birds Eye’s Playfully Steamy Campaign for Steamfresh: A Strategic Approach
Birds Eye’s playfully steamy campaign for Steamfresh meals transforms frozen food perceptions with a cheeky, multichannel approach.
“Peculiar Behavior” Campaign: A Humorous Dive into e.l.f. Beauty’s Bronzing Drops Frenzy
e.l.f. Beauty’s ‘Peculiar Behavior’ campaign humorously captures the fervor for their new Bronzing Drops, blending community insight with creative flair.
Todd Kaplan to Depart Pepsi After Nearly Two Decades
Todd Kaplan, Pepsi’s Chief Marketing Officer, is departing after nearly two decades to pursue new opportunities.
Irn Bru’s Cheeky Ad Campaign Pokes Fun at German Team Ahead of Euros
Irn Bru’s cheeky new ad for the Euros humorously showcases Scottish pride and playful rivalry with Germany, using witty innuendo and cultural references.
Aldi’s ‘Can’t Match This’ Campaign: A Humorous Jab at Competitors
Aldi’s ‘Can’t Match This’ campaign uses humour and a nostalgic 90s hit to boldly assert its unbeatable prices and award-winning quality.
Marks & Spencer: A Beacon of Resurgence in British Retail
Marks & Spencer reports a stunning 58% profit surge, marking its strongest financial performance in over 25 years.
Coca-Cola’s ‘Spills’: Embracing Moments Over Sips
“Coca-Cola’s ‘Spills’ campaign captures the heartwarming essence of spontaneous moments, celebrating the joy of connection over the drink itself.”
Brewing a Sustainable Future: Nescafé’s Commitment to Energy Efficiency and Net Zero Goals
Nescafé’s innovative 80°C brewing recommendation not only perfects the taste of coffee but also fuels Nestlé’s journey towards net zero by 2050, embodying the power of small changes for a sustainable future.
Tango Unveils ‘Warden’ Campaign: A Bold Nod to its Iconic Heritage
Tango’s new ‘Warden’ campaign, a bold and mischievous nod to its heritage, dances with dangerously potent flavour, infusing Gen Z-targeted humour into the soft drink’s refreshingly irreverent advertising.
