The Thirst for Zero: A New Era for Non-Alcoholic Beverages
Guinness 0.0 taps into Ireland’s growing thirst for non-alcoholic options, as Diageo reports a nearly 50% surge in sales, marking a cultural shift towards more mindful drinking.
Charlotte Tilbury Unveils ‘Emotion-Boosting’ Perfume Collection: A Sensory Revolution With a 25,000 Waitlist
Charlotte Tilbury’s new fragrance collection, inspired by alchemist potions, promises to boost emotions like love and happiness with its six distinct scents backed by 40 years of research.
Lynx Makes a Bold Bet on Comedy: Dark Humor Returns in New Ads
Lynx embraces dark humor with its latest campaign, turning sombre scenes into comedic showcases that reaffirm its edgy brand identity.
Walmart’s Bold Foray into Roblox: A Hybrid Shopping Experience
Walmart pioneers a hybrid shopping model in Roblox, blending virtual purchases with real-world deliveries to captivate Gen Z consumers.
Snickers Scores with “Own Goal” Campaign Featuring Football Stars Saka and Modrić
Snickers’ ‘Own Goal’ campaign transforms everyday blunders into moments of laughter and camaraderie, with football stars Bukayo Saka and Luka Modrić providing a sweet fix for fans’ faux pas.
Gopuff’s “Bring The Magic”: A Campaign that Transforms Everyday into Extraordinary
Gopuff’s ‘Bring The Magic’ campaign transforms everyday convenience into enchanting experiences, redefining instant commerce with a sprinkle of wonder.
Waitrose’s Ingenious Advertising Ploy Grabs Attention in Clapham
Waitrose’s askew billboard in Clapham cleverly signifies falling prices, sparking public intrigue and a swift council reaction.
Sainsbury’s Scales New Heights: A Year of Record Growth and Strategic Evolution
Sainsbury’s celebrates a year of unprecedented growth, with its Food First strategy driving record market share gains and setting the stage for its ambitious Next Level Sainsbury’s strategy.
Cornetto Launches “Unwrap It” Campaign with Star-Studded Influence
Cornetto’s “Unwrap It” campaign brings together global stars like K-drama’s Cha Eun Woo and Bollywood’s Alia Bhatt and Siddhanth Chaturvedi, blending cultural icons with indulgent flavours in a celebration of joyful moments.
Asda’s Loyalty Programme Fuels Business Expansion Amid Market Challenges
Asda’s loyalty scheme drives robust growth, contributing significantly to a 24% increase in earnings and attracting six million users amidst a fiercely competitive supermarket landscape.
