Navigating the Currents: Canada Hosts Key Plastic Treaty Negotiations
Global leaders converge in Ottawa to negotiate a pivotal international treaty aimed at curbing the escalating crisis of plastic pollution, with stakes as high as those of the 2015 Paris Agreement.
Crafting Culinary Confidence: Kraft’s Innovative Campaign Redefines Home Cooking
“It’s not art. It’s Kraft” – A Novel Perspective on CuisineUnder its newly unified Kraft Sauces master brand, Kraft Heinz has created a fascinating campaign that embodies the motto, “It’s not art. It’s Kraft,” in an energetic effort to demystify culinary perfection. The campaign, which is led by Wieden+Kennedy’s creative team, presents a novel story […]
Mondelēz International’s Progress in ESG Strategy: A 2023 Perspective
Mondelēz International’s 2023 Sustainability Report highlights significant strides in ESG efforts, achieving key milestones in carbon reduction, water conservation, and ethical sourcing while expanding health-focused product lines and community engagement initiatives.
Tesco Mobile Unveils “It Pays to be Connected” Campaign: A Closer Look at Connectivity and Community
Tesco Mobile’s new campaign, “It Pays to be Connected,” playfully highlights the everyday joys and jumbles of staying linked through group chats, transforming mobile connectivity into a community experience.
Heineken Unveils ‘The First Ahhh!’ – A Refreshing Campaign Embracing the Perfect Sip
Heineken launches ‘The First Ahhh!’ campaign, capturing the iconic, refreshing sensation of the first sip, celebrated worldwide.
A New Era of Collaboration: Aldi and Team GB Strengthen their Alliance Through 2032
Aldi and Team GB extend their partnership to 2032, strengthening support for British athletes and promoting healthy living among the nation’s youth through innovative educational programs.
Old El Paso Fuels Australia’s Olympic Spirit with Vibrant Partnership
Old El Paso spices up support for Australia’s Olympic team with vibrant flavours and festive cheers as the official meal kit partner for Paris 2024.
Coca-Cola Unveils a Groundbreaking Recycling Campaign: “Recycle Me”
Coca-Cola’s innovative “Recycle Me” campaign reimagines its iconic logo with images from crushed cans to inspire global recycling efforts.
Half a Century of Play: Celebrating Early Learning Centre’s Golden Anniversary
Celebrating 50 years of playful learning, the Early Learning Centre unveils timeless toys with a golden touch, marking half a century of fostering imagination and development in children.
Iceland Foods Campaign: A Fresh Take with Josie Gibson
Iceland Foods unveils a new campaign featuring Josie Gibson with the inclusive slogan “We go to Iceland,” broadening its appeal beyond just mothers.
