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Tag: CPG

Boots Beauty Trends Report 2024: Navigating the Future of Beauty

Boots unveils its 2024 Beauty Trends Report, forecasting a vibrant fusion of bio-beauty innovations and expert-driven wellness, marking its 175th year at the pinnacle of beauty and health retail.

Pernod Ricard Innovates with Universal Digital Labels on All Bottles

Pernod Ricard revolutionises consumer engagement by introducing digital labels on every bottle, offering instant access to detailed product and health information via a simple QR scan.

The Science of Speed: Unveiling Unilever’s Persil Wonder Wash with Usain Bolt

Unveiling Unilever’s Persil Wonder Wash: Revolutionary fast-acting laundry detergent designed for today’s rapid lifestyles and championed by the world’s fastest man, Usain Bolt.

The Heineken Boring Phone: Dialling Back To Simplicity

Heineken and Bodega introduce The Boring Phone, a throwback device designed to dial back the digital distractions and enhance real-life connections.

L’Oréal Paris Pioneers Empowerment with “Worth It Resume” Campaign

L’Oréal Paris’ “Worth It Resume” campaign redefines professional success, embracing setbacks as essential stepping stones, and inspiring marketers to harness authenticity and resilience in their strategies.

L’Oréal and Wavemaker Thailand Launch Groundbreaking Interactive 3D Billboard

L’Oréal and Wavemaker Thailand unveil “Hotel De Luxe,” the first-ever interactive 3D anamorphic billboard, revolutionising digital advertising with real-time consumer engagement.

A Refreshing Narrative: Diet Coke’s Latest Adverts Celebrate Consumer Stories

Explore how Diet Coke’s latest campaign ‘Love What You Love, By You’ transforms real consumer stories into a celebration of individuality and authenticity.

Marmite Mania: The Sticky Business of Smuggling Love Across the Atlantic

Discover how Marmite’s bold new ‘Smugglers’ campaign is connecting British expats in the U.S. with their beloved breakfast spread through a unique, trans-Atlantic smuggling operation.

Powerade’s New Campaign: Embracing Resilience and Reflection with Simone Biles

Explore Powerade’s new campaign featuring Simone Biles, a narrative of resilience and inspiration ahead of the 2024 Paris Olympics.

Old El Paso and Team GB Stir Up Excitement for Paris 2024 with a Flavourful Campaign

Old El Paso and Team GB’s vibrant campaign for Paris 2024 celebrates unity, diversity, and the joy of shared meals, rallying the nation to make some noise for their Home Team Heroes.

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