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Tag: CPG

White Claw’s Bold Leap: Reigniting Social Bonds in a Digital Age

White Claw® reignites the spark of real-world connections with its transformative campaign, ‘Grab Life By The Claw™’—a manifesto for authentic social engagement.

Dove’s 20th Anniversary: Pioneering Real Beauty in the Age of AI

Dove celebrates 20 years of real beauty, pledging never to use AI in place of real women in its empowering campaign.

M&S Leads the Charge in Retail Innovation for Sustainability

Marks & Spencer pioneers sustainability with groundbreaking initiatives in its quest for a net-zero future, revolutionising the retail industry.

Pioneering Partnership: Waitrose & Tony’s Chocolonely Lead the Charge for Ethical Cocoa

Waitrose and Tony’s Chocolonely join forces in a trailblazing partnership to champion ethical cocoa sourcing, setting new sustainability standards in the UK retail sector.

Hennessy’s Bold Leap into Modernity with “Made for More”

Discover the creativity and culture behind Hennessy’s innovative “Made for More” campaign, blending heritage with modern mixability.

Sherwin-Williams: Embracing the Unconventional with Kingdom Gold

Sherwin-Williams’ groundbreaking ‘Loneliest Color’ campaign redefines Kingdom Gold, showcasing the powerful impact of color psychology in marketing.

IKEA’s Global Campaign: A Divisive Innovation or a Misguided Misfire?

IKEA’s first global campaign, “Do Try This At Home,” sparks debate between innovation and brand identity amid a cost-of-living crisis.

Animal Unleashed: Peperami’s Mascot Returns to Shake Up Snack Time

Peperami’s iconic mascot “Animal” makes a daring return to UK screens, blending nostalgia with modern flair in a snack-time revolution.

A Legendary Collaboration: Coca-Cola x Marvel Unite in Global Campaign

Coca-Cola and Marvel’s groundbreaking global campaign, ‘Coca-Cola x Marvel: The Heroes’, brings superheroes to life with exclusive AR experiences and collectable packaging.

Marks & Spencer Food Embarks on Culinary Journey with Tom Kerridge in Landmark Campaign

Join Michelin-starred chef Tom Kerridge and M&S Food on a groundbreaking journey from farm to foodhall, showcasing Britain’s finest produce.

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