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Tag: CPG

McVitie’s Unveils Behind-the-Scenes Look at Iconic Sir Trevor McDonald Ad Campaign

Perfect biscuit shoot

Delve into the enchanting world of McVitie’s iconic ad campaign with a revealing glimpse behind the scenes of Sir Trevor McDonald’s triumphant return.

The Dove Paradigm: Navigating the Super Bowl Advertising Arena

Dove

Dove’s Super Bowl ad “Hard Knocks” takes a bold stand on body positivity in sports, sparking a conversation on resilience and self-esteem among young girls.

David and Victoria Beckham: A Blend of Humour and Honesty in Uber Eats Super Bowl Teaser

Uber Eats

David and Victoria Beckham dazzle in a humorous Uber Eats Super Bowl ad, reimagining a viral moment with charm and wit.

Sprite Goes Green: Coca-Cola’s Bold Move to Label-Free Bottles in UK Sustainability Drive

Sprite

Coca-Cola revolutionises recycling with its innovative trial of label-free Sprite bottles in the UK.

BRLO Brews a Twist: A Cheeky Calvin Klein Spoof Celebrating Body Positivity with Non-Alcoholic Beer

Berlin Brewery

BRLO’s satirical tribute to Calvin Klein, blending body positivity with a twist on traditional underwear ads, all while promoting their non-alcoholic beer.

Coca-Cola’s Innovative Multi-Product Campaign: A Cinematic Approach to Brand Integration

Coca Cola

Coca-Cola’s groundbreaking ‘The New Guy’ campaign revolutionizes advertising by integrating a diverse product range within a single, cinematic narrative.

Revolutionising Advertising: How Hotel Chocolat and GenAI Blazed a Trail in 2024

Exploring the transformative journey of Hotel Chocolat’s groundbreaking 2023 advertising campaign, where the fusion of generative AI and human creativity set new benchmarks in the marketing world.

Coca-Cola’s ‘Masterpiece’: A Fusion of Art and AI in Advertising

Coca-Cola’s ‘Masterpiece’ blends art and AI, revolutionising modern marketing.

“Have AI Break”: KitKat’s Ingenious Campaign Reimagining AI in Advertising

KitKat’s innovative ‘Have AI Break’ campaign redefines AI’s role in advertising, blending technology with the human need for breaks.

Harnessing AI for Empathy: Cadbury’s Innovative Advertising Campaign

Cadbury’s innovative campaign merges AI and empathy, transforming advertising into a force for community support and small business growth.

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