Mother’s Day in the UK: A Look Back at Memorable Ads and Traditions
In the UK, Mother’s Day falls on the fourth Sunday of Lent, a tradition that dates back centuries. The celebration has its roots in a medieval custom that allowed people who had moved away to visit their hometowns or “mother churches.” This annual observance, while deeply historical, has evolved into a more modern tradition – […]
Consumer Loyalty in Decline: Over Half of Brits Ignore Brand Names When Shopping
The days of unwavering brand loyalty are fading for UK consumers, with new research revealing that 57% of Brits no longer pay attention to brand names when making purchasing decisions. This shift in consumer behaviour highlights a growing trend where shoppers prioritise product functionality and affordability over established labels. The study, conducted by SAP Emarsys […]
Jellyfish Unveils AI-Powered Media In-Housing Platform and New Brand Identity
Jellyfish, a global leader in digital marketing under The Brandtech Group, has launched a pioneering AI-driven media in-housing platform, marking the culmination of a year-long transformation. This innovative platform is designed to help brands streamline their media programs, offering an automated solution for media research, evaluation, content strategy, and activation. With artificial intelligence (AI) at […]
Twix Unveils Bold New Brand Platform, Celebrating the Joy of Having It All
Twix is redefining the meaning of abundance with its new global brand platform, ‘Two is more than one’. Building on the brand’s iconic two-bar design, this fresh campaign encourages audiences to embrace the joy of having it all – twice. With a creative twist on its signature duality, Twix celebrates a world where both sides […]
MINI Welcomes Thomas Tuchel: A Perfect Blend of English Spirit and German Precision
As the world eagerly anticipates Thomas Tuchel’s debut as the new manager of the England men’s football team, MINI has added a playful touch to the occasion, celebrating the union of German management and British spirit in a way only the iconic brand could. In a cheeky nod to Anglo-German relations, MINI has reserved a […]
Marks & Spencer Unveils ‘Love That’ Spring Campaign: A Celebration of Style, Positivity, and Compliments
Marks & Spencer (M&S) is welcoming spring with a vibrant new campaign, ‘Love That,’ designed to uplift and inspire. Focused on spreading joy through style, the campaign encourages individuals to embrace the positivity that the season brings, all while celebrating the powerful ripple effect of a simple compliment. The ‘Love That’ initiative marks a bold […]
London Film School Launches New Master’s Programmes as It Enters a New Era
The London Film School (LFS), a prestigious institution with a long history of nurturing filmmaking talent, has announced the launch of two new master’s programmes – MA Film Marketing and MA Film Producing. Starting in September 2025, these one-year courses aim to provide a unique blend of academic rigour and real-world engagement, positioning graduates to […]
Innovid: The Future of AI-Driven Omnichannel Advertising
In a strategic move to strengthen its position in the rapidly evolving advertising technology landscape, Mediaocean has unveiled Innovid as the unified brand for its global ad tech business, following the high-profile merger with Flashtalking. This merger, which was completed in February 2025, marks a new chapter for the company, as it looks to address […]
Dreams Unveils Playful Campaign to Match Customers with Their Perfect Bed
Dreams, the UK’s leading bed retailer, has launched a fresh and fun brand campaign designed to help customers find “the bed that loves you back.” The campaign, aptly titled Finding You a Bed that Loves You Back, focuses on matching people with beds tailored to their specific needs. The new platform is the brainchild of […]
The Traitors Reunite for Comic Relief’s 40th Anniversary with Hilarious Sketch and Limited-Edition Red Noses
This year, Comic Relief is celebrating its monumental 40th anniversary with an exciting lineup of activities and special surprises, including a star-studded reunion featuring five of the most iconic contestants from The Traitors. Alexander Dragonetti, Charlotte Berman, Fozia Fazil, Linda Rands, and Minah Shannon have reunited for an exclusive, laughter-filled sketch to mark the occasion, […]
