Co-op Partners with Salford Poet to Celebrate Mancunian Spirit at Co-op Live
In a celebration of community, culture, and sustainability, Co-op has teamed up with the legendary Salford-born poet, Dr John Cooper Clarke, to mark its unique partnership with the UK’s largest live entertainment venue, Co-op Live. The collaboration showcases the retailer’s deep ties to Manchester and its commitment to supporting the local community, all wrapped in […]
How Maybelline is Tackling Gen Z’s Mental Health Crisis—And How You Can Get Involved!
Maybelline has launched a new campaign focused on Gen Z’s complex relationship with social media and mental health. Developed by Nice and Serious, the campaign highlights that 73% of young people face anxiety and depression, exacerbated by social media pressures, with 77% feeling pressure to look good online. Coinciding with World Mental Health Day, the […]
Euston Station’s Advertising Boards Switched Off Amid Safety Concerns
London’s Euston station has come under fire after Network Rail faced mounting criticism over its management of the busy rail hub. The controversy centres on the replacement of the main concourse’s departure boards with giant digital advertising screens, a move that has been blamed for exacerbating overcrowding and compromising passenger safety. Earlier this year, Network […]
Santander Calls for Government Action on Skills Gap as It Launches Free Education Platform
Santander UK has sounded the alarm on the urgent need for the government to prioritise leadership, digital, and sustainability skills to address the UK’s productivity crisis. In its newly released report, Tomorrow’s Skills, the bank highlights the challenges facing the workforce, shaped by three key societal shifts: changing work attitudes, the rise of artificial intelligence […]
Fussy Takes on the BO Battle with Deborah Meaden in a 90s-Inspired Music Video
Natural deodorant brand Fussy has taken a bold, nostalgic leap with the launch of its first-ever YouTube ad—a 90s-style music video featuring Dragon’s Den star and investor Deborah Meaden. This quirky yet eye-catching campaign takes place in an unexpected setting—inside the armpit of a gym-goer—and pits nature’s finest ingredients against their not-so-natural rivals in a […]
Inside the BBC’s Bold Battle Against Disinformation: How They’re Fighting Fake News Head-On
The BBC has launched a powerful new campaign, “The Fight for Truth,” highlighting its global efforts to combat disinformation and reinforce its role as a trusted source of news. Narrated by Clive Myrie, the 90-second film showcases the critical work of BBC journalists as they navigate the challenges posed by misinformation, from AI deepfakes to […]
Alzheimer’s Society Shines a Light on Dementia’s Hidden Crisis with New ‘Behind Closed Doors’ Campaign
On 3rd October 2024, Alzheimer’s Society unveiled a powerful new campaign, Behind Closed Doors, to highlight the stark reality of dementia and the lack of support available for families affected by the condition. The campaign, fronted by TV presenter Anna Richardson, whose father lives with vascular dementia, launched an immersive installation at London’s Southbank, aiming […]
Selena Gomez and Sephora Team Up for Groundbreaking Mental Health Campaign – 100% of Sales Donated!
Sephora and Selena Gomez’s Rare Beauty have teamed up once again for the ‘Make a Rare Impact’ campaign, timed to coincide with World Mental Health Day on October 10. As part of this initiative, Sephora will donate 100% of sales from Rare Beauty products to the Rare Impact Fund, which Gomez founded in 2020 to […]
Nationwide Revives ‘A Good Way to Bank’ Campaign with Fourth Instalment Featuring Dominic West
Nationwide Building Society has launched the fourth instalment of its ‘A Good Way to Bank’ campaign, bringing back Hollywood actor Dominic West as the out-of-touch CEO of fictional rival, A.N.Y. Bank. This time, West is joined by his daughter, played by Grace Hogg-Robinson, in a humorous portrayal highlighting the benefits of banking with a ‘modern […]
The Very Group Unveils ‘Very Media Group’ in Partnership with SMG
The Very Group, the digital retailer behind Very and Littlewoods, has announced the launch of ‘Very Media Group,’ a new retail media proposition developed in collaboration with SMG, the UK’s leading independent retail media operator. This move positions The Very Group as a premier choice for brands seeking data-driven marketing solutions, leveraging its daily 1.4 […]
