Virgin Atlantic Partners with Deaf Celebrities to Enhance Inclusive Travel Experience
Virgin Atlantic has teamed up with deaf Gladiators star Jodie Ounsley and content creators Hermon and Heroda Berhane to put its inclusive travel services to the test. The collaboration is part of the airline’s broader commitment to making air travel more accessible for deaf and hard of hearing passengers. As the only UK airline offering […]
Boots Unveils Biggest Ever Beauty Campaign, Introducing Over 25 New Brands
Boots, the UK’s leading beauty retailer, has launched its largest-ever beauty marketing campaign, featuring over 25 new beauty brands. The ‘Make More Room for Beauty’ campaign, which went live on 25 September 2024, marks a bold step for the retailer as it targets a younger, under-35 audience with a fresh and engaging approach. With the […]
Knorr Launches £4m Campaign with Fred Sirieix to Elevate Midweek Meals
Stock brand Knorr has teamed up with celebrity maître d’ Fred Sirieix to promote its latest product, the Red and White Wine Stock Pots, in a £4m campaign aimed at transforming midweek meals into something special. The campaign, titled “Give Your Date Night More with Knorr”, will debut on 2 October with a new TV […]
Funky Pigeon Unveils New Brand Identity with ‘Give a Funk’ Campaign
Today, Funky Pigeon has announced the launch of its refreshed brand identity, marking the beginning of a new chapter for the UK-based greeting card and gifting company. The transformation comes in collaboration with VCCP London, which was appointed as Funky Pigeon’s creative agency following a competitive pitch process. The centrepiece of this new identity is […]
ITV Launches AI-Powered TV Adverts to Support Small Businesses
ITV is breaking new ground in TV advertising by launching two commercials created entirely using Generative AI (GenAI), marking a major step towards making television advertising more accessible to small and medium enterprises (SMEs). The two ads, which promote Swansea-based Travel House and Newry-based Sheepbridge Interiors, will air across the ITV Wales region and UTV […]
Gymshark Partners with Steel Warriors to Combat Knife Crime through Fitness
In a bold new collaboration, fitness brand Gymshark has joined forces with UK-based anti-knife crime charity Steel Warriors to tackle the urgent issue of knife violence, which continues to impact thousands of young people across the country. The partnership, which officially launched in September, aims to create lasting change by converting weapons into tools for […]
Primark Launches Biggest-Ever Breast Cancer Awareness Campaign, Pledging Over £1 Million to Charity
Primark is stepping up its support for breast cancer awareness this year with its largest-ever campaign, pledging over £1 million in donations to cancer charities across the UK, Europe, and the US. This includes a substantial £330,000 donation to UK-based charity Breast Cancer Now, which will fund the charity’s essential ‘Someone Like Me’ service for […]
Sky Betting and Gaming Reprimanded for Unlawful Use of Advertising Cookies
The Information Commissioner’s Office (ICO) has issued a reprimand to Sky Betting and Gaming for unlawfully processing personal data through advertising cookies without users’ consent. The action comes after an investigation revealed that, between 10 January and 3 March 2023, Sky Betting and Gaming shared customers’ personal data with advertising technology companies immediately upon accessing […]
ITV’s Game-Changing Tool: How ‘Kerching’ is Set to Save You Big on Your Online Shopping
ITV has unveiled its latest venture, ‘ITV Kerching,’ a consumer-facing affiliate marketing brand designed to help online shoppers save money. Launched as a browser extension, ITV Kerching simplifies the process of finding and applying discount codes across hundreds of online retailers, making it easier for consumers to get the best price for their purchases. Powered […]
Snack Your Way Into Style: The Unexpected Crocs x Pringles Fashion Collab You Can’t Miss!
In an era where brands are pushing boundaries, unlikely collaborations are becoming a key strategy to engage new audiences, with food and drink brands unexpectedly making their mark on the fashion industry. One of the standout collaborations of 2024 is the Crocs x Pringles partnership, which has captivated both fans of footwear and snack enthusiasts […]
