The Skills Shaping Tomorrow’s Media Ecosystem: A Global Media Leaders Survey
A new global survey conducted by Kantar Media has revealed that the media industry is undergoing rapid transformation, driven by the increasing influence of artificial intelligence (AI) and changing technological demands. With insights gathered from 1,000 media leaders involved in data, research, and insights across over 50 markets, the findings highlight the critical talent and […]
Qatar Airways Unveils Groundbreaking AI Campaign, Allowing Passengers to Star in Their Own Adventure
Qatar Airways has launched a pioneering new global campaign that puts passengers at the heart of their story using state-of-the-art AI technology. In a first for the airline industry, the “AI Adventure” campaign allows users to insert themselves into an immersive, rom-com-inspired film, making them the stars of a high-flying, globe-trotting adventure. This innovative campaign, […]
WPP Acquires New Commercial Arts, Integrating It into Ogilvy to Boost UK Market Presence
WPP has announced the acquisition of New Commercial Arts (NCA), a fast-growing independent creative and customer experience agency founded in 2020 by industry leaders James Murphy and David Golding. The acquisition is set to significantly strengthen Ogilvy’s presence in the UK, with NCA joining Ogilvy’s global creative network. NCA will maintain its brand identity but […]
e.l.f. and Tinder Turn Up the Heat with Bold New Collab ‘Put Your e.l.f. Out There’
Oakland, Calif., 9 September 2024 – Beauty powerhouse e.l.f. Cosmetics and dating app giant Tinder have teamed up to create a red-hot new collaboration designed to boost confidence and self-expression on the dating scene. The limited-edition e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection brings together e.l.f.’s trendsetting makeup innovations with Tinder’s goal […]
Google Faces Massive Crackdown: UK Accuses Tech Giant of Abusing Power in $1.8 Billion Ad Market
Google has come under intense scrutiny from the UK’s Competition and Markets Authority (CMA) after the regulator provisionally found that the tech giant has been abusing its dominant position in the ad tech market. The CMA’s investigation suggests that Google has been engaging in anti-competitive practices within the open-display ad tech sector, which is potentially […]
Marketers Flee from X (Twitter) as YouTube, Amazon, and TikTok Rise to the Top in 2024 Ad Spend
Kantar’s latest Media Reactions 2024 report has revealed a significant shift in marketer confidence, with X (formerly Twitter) seeing a dramatic pullback in advertising spend. The study, which surveyed 18,000 consumers across 27 markets and 1,000 senior marketers globally, found that 26% of marketers plan to reduce their ad spend on X in 2025, marking […]
John Lewis Revives ‘Never Knowingly Undersold’ with a Modern Twist, Ushering in the Next Century of Customer Commitment
John Lewis is set to relaunch its iconic ‘Never Knowingly Undersold’ campaign after a two-year hiatus, marking the revival with a large-scale national campaign that will kick off on 19 September. The reimagined price promise aims to align with modern shopping habits, integrating AI technology to ensure customers receive the most competitive prices both in-store […]
EE Game Day Returns: Transforming the UK into the World’s Largest Gaming Arcade
EE is set to electrify the nation once again with the return of its highly anticipated Game Day on Saturday, 7th September 2024. This year’s event promises to be even bigger and better, transforming iconic locations like Brighton Pier and Wembley Stadium into the world’s largest playable arcade for 24 hours. Building on the success […]
Asda Rewards Unveils Groundbreaking Loyalty Scheme, Pledging Millions to Primary Schools Nationwide
Asda has launched a groundbreaking initiative that aims to make millions of pounds available to UK primary schools through its loyalty programme, Asda Rewards. Fronted by fitness icon Joe Wicks, the campaign invites families to raise funds for their chosen schools simply by shopping at Asda, with no impact on their personal Cashpot earnings. Running […]
“Avanti West Coast’s Quirky New Campaign Brings Station Safety to Life—You Won’t Believe How!”
Avanti West Coast has launched an inventive new campaign titled ‘Take care. Get there,’ aimed at enhancing passenger safety by bringing station facilities to life with a touch of humour and creativity. The campaign, developed in collaboration with behavioural science specialist Richard Shotton, personifies station features such as lifts, stairs, and handrails, giving them human […]
