Asda Rewards Unveils Groundbreaking Loyalty Scheme, Pledging Millions to Primary Schools Nationwide
Asda has launched a groundbreaking initiative that aims to make millions of pounds available to UK primary schools through its loyalty programme, Asda Rewards. Fronted by fitness icon Joe Wicks, the campaign invites families to raise funds for their chosen schools simply by shopping at Asda, with no impact on their personal Cashpot earnings. Running […]
“Avanti West Coast’s Quirky New Campaign Brings Station Safety to Life—You Won’t Believe How!”
Avanti West Coast has launched an inventive new campaign titled ‘Take care. Get there,’ aimed at enhancing passenger safety by bringing station facilities to life with a touch of humour and creativity. The campaign, developed in collaboration with behavioural science specialist Richard Shotton, personifies station features such as lifts, stairs, and handrails, giving them human […]
Tesco Finest Becomes Exclusive Partner for The Guardian’s New ‘Feast’ App
Tesco Finest has been announced as the exclusive launch partner for The Guardian’s innovative new cooking and recipe app, “Feast.” This collaboration marks a significant partnership between Tesco and The Guardian, backed by a six-month integrated campaign designed to place Tesco Finest at the forefront of modern cooking culture. The partnership, orchestrated by media agency […]
eBay Launches Inaugural Pre-Loved Fashion Week in Partnership with British Fashion Council and CFDA
In a groundbreaking move that champions sustainable fashion, eBay has announced the launch of its first-ever Pre-Loved Fashion Week, a celebration of circular fashion in partnership with the British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA). This innovative initiative, titled the “Endless Runway,” will feature live, shoppable runway shows in […]
Bupa Champions Inclusive Health in Partnership with ParalympicsGB
Bupa, a leading private healthcare provider, is breaking new ground in its commitment to inclusivity and health by becoming the Official Healthcare Partner of ParalympicsGB. This partnership, which will extend over three years, is a pivotal part of Bupa’s broader initiative to challenge traditional perceptions of health and to provide unparalleled support to British Paralympians […]
Virgin Media O2 Unleashes ‘Walrus Whizzer’ in Latest Broadband Campaign
London, 23rd August 2024 – Virgin Media O2 has unveiled the latest chapter in its celebrated ‘To Better and Beyond’ campaign, introducing a new star—‘Walrus Whizzer.’ The campaign, developed by creative agency VCCP, is the third installment in the telecom giant’s animal-themed series, following the success of 2023’s ‘Goat Glider’ and 2022’s ‘Highland Rider.’ ‘Walrus […]
Virgin Media O2 Launches Latest ‘Only O2’ Campaign Highlighting Switch Up Flexibility
London, 23rd August 2024 – Virgin Media O2 has unveiled the latest chapter in its ‘Only O2’ campaign series, showcasing the unparalleled flexibility of its Switch Up feature. Created in partnership with VCCP London, the ‘Only O2/Switch Up’ campaign emphasises the unique benefit that allows customers to upgrade their phones every 90 days without the […]
Furniture Village Partners with Channel 4 Sales to Sponsor Quality Entertainment Across UKTV and Warner Bros. Discovery Channels
Channel 4 Sales has successfully secured Furniture Village as the new sponsor for the Quality Entertainment strand, which will be broadcast across several popular UKTV and Warner Bros. Discovery channels. Starting today, 22 August, this strategic partnership will see Furniture Village’s brand featured alongside over 2,600 hours of premium content on channels such as Alibi, […]
British Farmers Championed in Revamped ‘Let’s Eat Balanced’ Campaign
The Agriculture and Horticulture Development Board (AHDB) has re-launched its nationwide ‘Let’s Eat Balanced’ campaign, aiming to promote the benefits of British-produced meat and dairy. Building on the success of earlier campaigns, this new phase, running from 27 August to 30 September, seeks to reinforce the importance of incorporating British beef, lamb, and dairy into […]
Bet365 Strikes Historic UEFA Champions League Partnership Amidst ‘Never Ordinary’ Campaign
Bet365, one of the world’s leading online betting companies, has announced a historic sponsorship agreement, becoming the first official sports betting partner of the UEFA Champions League (UCL). This groundbreaking three-year partnership marks a significant milestone for both Bet365 and the world of sports betting, as the company secures a prominent position in one of […]
