Aldi’s Wine Ruse at Royal Horse Show: How a £5 Bottle Fooled Wine Snobs and Revealed Britain’s Changing Tastes
Disguised Delight: Aldi’s Clever Wine Stunt In a bold move to challenge perceptions about budget wine, Aldi pulled off a cunning social media stunt at the Royal International Horse Show. With the help of the creative minds at Taylor Herring, the supermarket set out to test the discerning palates of Britain’s wine aficionados. Posing as […]
Mastering Personal Branding: Ash Jones on Authentic Storytelling and Strategic Impact
Introduction: A New Era of Personal Branding In a world where personal branding has become a crucial component of professional success, Ash Jones, founder of Great Influence, is leading the charge. With a client list that includes industry heavyweights like Steven Bartlett and Gary Neville, Ash has become a go-to expert for individuals looking to […]
Holidaymakers Urged to Rethink Plastic Waste: Thomas Cook’s Campaign for a Greener Future
The Inflatable Crisis: What Happens to Your Flamingo After the Holiday? As you pack your suitcase for a much-anticipated holiday, have you ever considered what happens to the inflatable flamingo, unicorn, or donut you bought for poolside fun? Many travellers do not, and the environmental impact is staggering. A recent survey commissioned by Thomas Cook […]
Toolstation and Macmillan Cancer Support: A Powerful Partnership for Cancer Awareness and Fundraising
Toolstation’s Charitable Journey with Macmillan: £2 Million Raised in Three Years Toolstation, a leading retailer of tools and building materials, has reached a remarkable milestone in its partnership with Macmillan Cancer Support by raising over £2 million since the collaboration began in September 2020. This impressive achievement underscores Toolstation’s commitment to making a significant impact […]
Bodyform’s New Campaign Exposes What No One Talks About in Women’s Health!
In a world where women’s health is often simplified to mere biological processes, a groundbreaking narrative emerges, challenging these reductive notions and bringing to light the intricate stories woven into every woman’s life. Bodyform’s latest campaign, “Never Just a Period,” is a brilliant piece of storytelling that masterfully blends humour and seriousness to explore the […]
WPP Appoints Philip Jansen as Non-Executive Chair of the Board
Global holding group WPP (LSE/NYSE) has announced the appointment of Philip Jansen as a Non-Executive Director and Chair-designate of its Board. Jansen will officially join the Board on 16 September 2024 and will succeed Roberto Quarta as the Non-Executive Chair from 1 January 2025. His appointment marks the end of a protracted search for Quarta’s […]
Debenhams Ad Banned for Misleading Discount Claims
A Facebook advertisement from Debenhams, owned by Boohoo Group, has been banned by the Advertising Standards Authority (ASA) for misleading customers. The ad, which was seen on 9 March 2024, promoted “up to 60% off fashion, home and beauty at Debenhams” and featured a carousel of product images, each accompanied by a “shop now” link. […]
London Museum’s Shocking New Logo: A Pigeon and Gold Poop Splatter Taking Over!
As part of its £437 million project to relocate to Smithfield Market, the Museum of London has officially rebranded as London Museum, marking a significant transformation for the historic institution. Alongside this name change, the museum has introduced a quirky new logo featuring a white clay pigeon and a gold glitter poo splat, designed to […]
Publicis Groupe’s Game-Changing Acquisition: How They’re Dominating Influencer Marketing
Publicis Groupe has announced the acquisition of Influential, a leading creator marketing agency, in a strategic move to enhance its influencer marketing capabilities. The Paris-based holding group is set to finalise the deal by late August, positioning itself at the forefront of the rapidly evolving influencer marketing landscape. A Powerful Alliance The acquisition will give […]
Saatchi & Saatchi Scores Big with Dynamic Creative Duo Elliot Lee and Rory Peyton Jones
Saatchi & Saatchi has significantly bolstered its creative department under the leadership of Chief Creative Officer Franki Goodwin by appointing the award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Known for their innovative and impactful campaigns, Lee and Peyton Jones bring a wealth of experience and a fresh perspective to the renowned […]
