Nike’s New Campaign: Celebrating the Unapologetic Desire to Win
Nike has unveiled its latest campaign, “Winning Isn’t for Everyone,” just in time for the 2024 Paris Olympics. Featuring a stellar lineup of the world’s greatest athletes, this campaign aims to remind the world that there’s nothing wrong with wanting to win. The campaign, which debuts on July 19, is led by a powerful film […]
Ricky Gervais Joins Ellers Farm Distillery: A New Chapter in Sustainable Spirits
Renowned comedian Ricky Gervais has embarked on a new venture, becoming the co-owner of Ellers Farm Distillery, known for its eco-friendly approach to spirits production. In November 2023, Ricky Gervais, a global superstar with a penchant for comedy and creativity, announced his partnership with Ellers Farm Distillery. This collaboration sees Gervais taking on the role […]
Flamingos and Back-to-School? See How Very Makes it Sparkle!
In a delightful twist to back-to-school shopping, Very has launched its latest campaign, “Operation Back to School,” aimed at easing the stress of this busy period for parents. Featuring the return of the beloved flamingo family – Kerry, Cherry, and their chicks Rosa, Otis, and Coral – the campaign is set to add a splash […]
Game-Changer for Creative Industries: A Bold Initiative to Reshape Production Processes in Advertising
In a groundbreaking move, the Institute of Practitioners in Advertising (IPA), the Advertising Producers Association (APA), and the Incorporated Society of British Advertisers (ISBA) have joined forces to overhaul the production pitch process across the industry. This new initiative aims to address the increasing challenges and pressures that have long plagued production companies, agencies, and […]
SHEIN Launches €250 Million Initiative to Drive Sustainability and Support Emerging Talent in the UK and EU
SHEIN, the global online fashion giant, has announced a substantial investment of €250 million across the UK and EU to spearhead innovations in sustainable fashion and boost local entrepreneurship. This strategic move includes a significant €200 million allocation to the newly established Circularity Fund, aimed at fostering advancements in sustainable practices and technologies in the […]
ASICS Launches New Initiative to Shield Athletes from Online Abuse
ASICS, the acclaimed sportswear brand, has unveiled a pioneering initiative aimed at safeguarding the mental wellbeing of its athletes, combating the rising tide of online harassment and cyberbullying that increasingly plagues sports professionals. This protective measure is a key component of the brand’s comprehensive ‘Mind and Body Athlete Support Programme’. In collaboration with the data […]
Nissan’s Formula E Campaign Engages Young Minds to Drive Electric Future
Nissan Formula E Team has taken an innovative approach to marketing with its latest campaign, ‘Department of Futures’, which features young children playing a central role in questioning the team’s commitments to electric mobility. The campaign is part of Nissan’s broader effort to engage with the younger generation, highlighting their commitment to an electrified future. […]
Behind the Scenes: The Strategic Moves That Made Scarlett Allen-Horton a Business Powerhouse!
Introduction: From the high-pressure stages of BBC’s “The Apprentice” to the boardrooms of major corporations, Scarlett Allen-Horton has charted a remarkable journey within the executive search industry. As the director of HarperFox Partners, Scarlett has not only challenged the norms of a traditionally male-dominated field but also crafted a niche that champions diversity at the […]
RSPCA’s Viral Animation Sparks Nationwide Response to Animal Cruelty
In a compelling response to a seasonal spike in animal cruelty, the RSPCA has launched a hard-hitting animated film as part of its ‘No Animal Deserves Cruelty Appeal’. This heart-wrenching 30-second clip, which narrates the rescue of a young dog from severe neglect and abuse, has captured the hearts of the nation, amassing over 70,000 […]
Mastering the Market: Key Strategies from Marketing Guru Karen Wilkinson
In the competitive world of marketing, staying relevant and effective requires more than just traditional skills; it demands a relentless pursuit of innovation and a deep understanding of consumer behaviour. Karen Wilkinson, with her formidable experience at leading companies like AIB and AkzoNobel, shares invaluable insights into navigating the marketing landscape with success. Her transformative […]
