DASH Water Celebrates ‘Wonky’ Produce with Groundbreaking Campaign
In a refreshing approach to sustainable consumption, DASH Water is making waves with its largest ever out-of-home advertising campaign, promoting the acceptance of ‘wonky’ fruit and vegetables. This initiative not only aims to quench thirst but also to challenge consumer perceptions about imperfect produce. Major Campaign Across Major Cities DASH Water’s campaign, now splashing across […]
Bank Robbers and Flat Tyres? See How the AA Handles Chaos!
Turning Crisis into Confidence: AA’s Bold New Strategy In a bold pivot from conventional advertising, The AA has unleashed a series of whimsical and daring TV adverts that promise peace of mind in the most bizarre situations. Dubbed “It’s OK, I’m with the AA,” the campaign aims to reinforce the reliability of The AA’s services […]
From Classroom Failures to Billion-Dollar Boardrooms: The Claude Littner Story!
Unveiling a Legacy of Resilience and Innovation Claude Littner, a name synonymous with business acumen and educational philanthropy, has journeyed from the boardrooms of multinational corporations to the intense spotlight of reality TV. As a long-term ally of Lord Sugar and a fixture on the BBC’s “The Apprentice,” Littner’s multifaceted career provides invaluable lessons for […]
The Wizard of Odd: Rory Sutherland’s Irrational Guide to Marketing Mastery
In a sector dominated by data and reason, Rory Sutherland, the Vice Chair of Ogilvy UK, distinguishes himself by advocating for the irrational—utilising behavioural economics to delve into consumer psychology. Known for his influential TED talks and the bestselling book “Alchemy,” Sutherland presents innovative advertising strategies that capitalise on the unexpected and illogical. Below are […]
From Village to Vanguard: How Suresh Balaji is Revolutionising Marketing at Lloyds
The Odyssey Begins Suresh Balaji, Group Chief Marketing Officer at Lloyds Banking Group, has journeyed from a small village in South India to the heights of international marketing. His career, spanning more than two decades, includes significant roles at GSK in India, HSBC, and Standard Chartered, leading to his current position at one of the […]
Netflix’s Bold Strategy: Bringing TV Shows to Life with “Netflix House”
A New Era for Streaming Giants: Netflix is taking a groundbreaking step beyond the screen to revolutionise viewer engagement with the introduction of “Netflix House.” This pioneering initiative seeks to blur the boundaries between digital entertainment and real-life experiences, enabling fans to step directly into the worlds of their favourite shows. Set to open in […]
How To Blaze a Trail in Business Innovation and Entrepreneurship
Blazing a trail in business innovation, Cindy Gallop defies the status quo with her values-driven, transformative approach and fearless entrepreneurial spirit.
Rachel Botsman on Trust: Insights and Guidance for Marketers
Rachel Botsman, a global trust expert, offers actionable strategies for marketers to build and maintain trust through authenticity, humility, and meaningful engagement.
Professor David Aaker Discusses the Power of Social Purpose in Branding
Professor David Aaker underscores the vital role of social purpose in energising brands, highlighting Hellmann’s food waste campaign as a prime example of impactful branding.
How the 4P’s of Marketing came to be from Professor Philip Kotler
Professor Philip Kotler reveals the fascinating history and enduring relevance of the 4Ps of marketing, highlighting their evolution and impact on modern marketing practices.
