The All England Lawn Tennis Club Appoints VCCP as Global Creative Agency for Wimbledon 2025
The All England Lawn Tennis Club (AELTC) has appointed VCCP as its global creative agency of record, entrusting the agency with the development of a new global advertising campaign for The Championships, Wimbledon 2025. VCCP, known for its bold and innovative approach, will spearhead a campaign that aims to engage tennis fans across the globe, […]
Kellogg’s Town: A Digital Playground Redefining Brand Engagement
Kellogg’s is taking consumer interaction to new heights with the launch of ‘Kellogg’s Town’, an innovative digital playground designed to enhance engagement and brand loyalty across Europe. Developed in partnership with Merkle and dentsu Creative, with Carat UK handling media buying, the immersive experience spans 23 European markets and is available in 16 languages. At […]
TikTok Expands Parental Controls and Launches New Initiatives to Foster Healthy Digital Habits
TikTok is rolling out new features designed to give parents greater control over their teens’ digital habits while fostering balanced online engagement for young users. As part of its ongoing commitment to online safety, the platform is enhancing its Family Pairing controls, introducing a new wind-down feature for nighttime use, and partnering with Media Smart […]
Boohoo Rebrands as Debenhams Amid Struggles and Strategic Overhaul
Boohoo Group, once a dominant force in the online fast fashion industry, has officially rebranded as Debenhams Group following years of financial turbulence and strategic realignment. The Manchester-based retailer, which acquired the Debenhams brand and website for an estimated £55 million in 2021, hopes to leverage the historic department store’s name to revitalise its fortunes. […]
Win a Dreamy London Stay Thanks to Barbie™ and Heart Radio
This International Women’s Day, Barbie™ and Heart Radio are celebrating the incredible women who inspire us every day. With a long-standing commitment to empowering women and girls, Barbie™ has teamed up with Heart to recognise and uplift female role models across the UK. And now, you have the chance to win a spectacular London getaway […]
The Assisted Dying Bill: A Hidden Threat to Domestic Abuse Survivors
As the debate surrounding the Assisted Dying Bill continues in Parliament, serious concerns are being raised over the potential dangers it poses to survivors of domestic abuse. Women’s Aid, along with other advocacy groups such as Stay Safe East and the Centre for Women’s Justice, has voiced fears that without sufficient safeguards, the Bill could […]
Small Talk Saves Lives: Samaritans Teams Up with Rail Industry for Suicide Prevention Campaign
Suicide prevention charity Samaritans has launched the latest phase of its ‘Small Talk Saves Lives’ campaign in partnership with Network Rail and the British Transport Police. The initiative, which also involves the wider rail industry, encourages passengers and staff to engage in simple conversations with those who may appear to be struggling, if they feel […]
Primark and Pinterest Launch Interactive Homeware Shopping Experience
Primark has unveiled an innovative try-before-you-buy interactive tool on Pinterest, marking a significant evolution in its 2025 spring homeware campaign. The collaboration allows consumers to engage with the ‘Pinterest Collages’ feature, enabling them to visualise and style Primark’s latest homeware collection before making a purchase. A Seamless Shopping Experience The new collection, featuring floral crockery, […]
Mastercard’s Mic Drop Talks: Empowering the Next Generation of Creative Talent
As Mastercard marks its 27th consecutive year as the headline sponsor of The BRIT Awards, the global payments giant is doubling down on its commitment to the creative industries with an inspiring initiative aimed at nurturing the next generation of talent. Through its new programme, Mic Drop Talks, Mastercard is seeking to break down barriers […]
McCain Foods Champions Regenerative Farming in New Global Campaign and 2024 Sustainability Report
McCain Foods, a leader in the frozen food industry, continues to make significant strides toward sustainability with the release of its 2024 Global Sustainability Report, alongside the launch of its first global marketing campaign focused on regenerative farming. These initiatives reflect McCain’s ongoing commitment to enhancing food systems and creating lasting positive change for communities, […]
