How Do You Measure Your Life with Dan Ariely
Renowned behavioural economist Dan Ariely’s journey from surviving severe burn injuries to uncovering the psychology of misinformation and resilience offers profound insights into how we measure and make sense of our lives.
This Much I Learn’t from Seth Godin
From Seth Godin, I learnt the transformative power of embracing soft skills, responsibility, and consistent ethical marketing to navigate and succeed in today’s evolving landscape.
“How to get to the top of marketing at Tesco”: Alessandra Bellini’s Blueprint for Marketing Success
Explore how Alessandra Bellini masterfully combined creativity and analytics to redefine marketing at Tesco, driving powerful consumer connections.
Inside Diageo’s Winning Strategy: How Socializing and Innovation Keep Iconic Brands Thriving
Cristina Diezhandino, Diageo’s Global CMO, reveals how balancing heritage with innovation and focusing on the business of socializing drives the brand’s global success.
From Zero to Half a Million: How Mike Soutar Built ShortList Magazine Without a Marketing Budget
From launching a free magazine with no marketing budget to creating a commuter staple, Mike Soutar’s journey with ShortList is a masterclass in innovation and resilience.
Moju’s Marketing Masterclass: Scaling from Startup to Market Leader
Moju’s marketing masterclass showcases how strategic trials, sponsorships, consumer education, and distinctive branding propelled them to lead the UK’s functional juice shots category.
Creative Equality in Advertising: A Strategy for Gender Balance
Women win less than a quarter of Europe’s top advertising awards, highlighting a persistent gender imbalance in the industry.
Revolutionising Influencer Marketing: The Launch of Social Tip
Social Tip revolutionises influencer marketing by empowering everyday consumers to earn rewards for authentic brand engagement.
Birds Eye’s Playfully Steamy Campaign for Steamfresh: A Strategic Approach
Birds Eye’s playfully steamy campaign for Steamfresh meals transforms frozen food perceptions with a cheeky, multichannel approach.
KFC’s “Believe in Chicken” Campaign: A Strategy Rooted in Stability Amidst Chaos
In a world of uncertainty, KFC’s “Believe in Chicken” campaign offers a steadfast promise of reliability and joy.
