A Masterstroke in Marketing: Adidas’ Strategic Approach for UEFA Euro 2024
Adidas’ latest UEFA Euro 2024 campaign masterfully blends nostalgia and contemporary relevance, using “Hey Jude” to evoke a powerful narrative of hope and resilience centered around Jude Bellingham and England’s footballing journey.
Guinness announces first-ever global partnership in football as the official beer of the premier league
Guinness secures a four-year global partnership with the Premier League, becoming the Official Beer and promoting responsible drinking with Guinness 0.0.
Asda Tackles Loneliness with Launch of Nanzones for the Elderly
Asda combats loneliness among the elderly with Nanzones, dedicated football fanzones offering free food, drink, and transport to create a safe, social environment for seniors.
Sports Direct Kicks Off Euro 2024 with Nostalgic Football Fever Campaign
Sports Direct’s ‘Football Fever Starts Here’ campaign celebrates Euro 2024 with star-studded, nostalgic energy.
Liquid Death’s Controversial Campaign: When Superheroes Misfire
Liquid Death’s latest controversial campaign featuring ‘The Deep’ from ‘The Boys’ backfires as the superhero’s outrageous classroom antics spark backlash and a public apology.
British Heart Foundation Launches ‘Til I Died’ Campaign to Highlight Tragic Impact of Heart Disease on Young Lives
The British Heart Foundation’s ‘Til I Died’ campaign uses powerful murals to highlight the tragic impact of heart disease on young football fans, aiming to raise awareness and funds for vital research.
“Peculiar Behavior” Campaign: A Humorous Dive into e.l.f. Beauty’s Bronzing Drops Frenzy
e.l.f. Beauty’s ‘Peculiar Behavior’ campaign humorously captures the fervor for their new Bronzing Drops, blending community insight with creative flair.
Harnessing Data and Trends to Elevate Your Podcasting Game: Insights from Spotify’s 2024 Podcast Trends Tour
Harness the power of data and trends from Spotify’s 2024 Podcast Trends Tour to grow your audience, build trust, and monetise your podcast.
Effie Worldwide Unveils the 2023 Effie Index® Rankings
Effie Worldwide has officially announced the 2023 Effie Index®, marking the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. This year’s rankings underscore the dominance of FMCG/CPG, fast food, and beverage companies, with three out of the top five most effective brands being quick-service restaurants (QSRs). Key Highlights from the […]
Todd Kaplan to Depart Pepsi After Nearly Two Decades
Todd Kaplan, Pepsi’s Chief Marketing Officer, is departing after nearly two decades to pursue new opportunities.
