MAD//Fest Heads Up North: A New Chapter for the UK’s Boldest Marketing Festival

It all began in a pub. A group of marketers, tech enthusiasts, start-ups, and media types gathered over a few pints and imagined a new kind of marketing event. Something that didn’t fall asleep halfway through, but was instead packed with no-nonsense, relevant content—a space where inspiration flowed freely and fun was always part of […]

Nestlé Lindahls Launches Multichannel Campaign Supporting All Fitness Journeys

Nestlé Lindahls has unveiled an engaging new campaign aimed at supporting people across all stages of their fitness journeys. The campaign, an extension of the brand’s Good Move initiative launched in 2024, takes a fresh approach to fitness marketing by stepping away from the typical high-intensity, gym-focused visuals. Instead, Lindahls has opted for a stop-motion […]

Burberry Embraces London’s Ever-Charming Weather: A Celebration of Love and Life

Burberry’s latest campaign, It’s Always Burberry Weather: London in Love, captures the very essence of London’s unpredictable weather and the timeless elegance of the brand. The campaign honours not only the ever-changing skies but also the beauty of love and life, with a stellar cast of familiar faces from both the acting and modelling worlds. […]

St James’s Place Extends Sky Arts Partnership to 2027, Highlighting Synergy Between Financial Advice and the Arts

Financial management group St James’s Place (SJP) has confirmed the renewal of its partnership with Sky Arts, a collaboration that will now run until at least February 2027. This extension underscores SJP’s commitment to integrating financial expertise with the transformative power of creative arts, strengthening its connection with a culturally engaged and aspirational audience. The […]

Bauer Media Launches Bridget Jones Radio to Celebrate New Film Release

In an exciting move to celebrate the latest instalment of the beloved Bridget Jones franchise, Bauer Media has launched a pop-up radio station dedicated entirely to the iconic film series. Bridget Jones Radio, created in collaboration with Magic Radio and the Hits Radio Network, is available through Rayo, online streaming, and smart speakers, and will […]

Wayfair Unveils ‘Muse’: An AI-Driven Tool for Personalised Home Shopping

Wayfair, the home décor giant, has launched Muse, an innovative AI-powered tool designed to transform the way customers shop for and personalise their living spaces. The new tool, introduced on 11th February 2025, promises to streamline the home shopping experience by blending inspiration with shopping, offering endless ideas and tailored suggestions for those looking to […]