Revolut’s Strategic Shift: Beyond Banking to Media Powerhouse
Revolut boldly redefines its business model, venturing from fintech to media powerhouse by leveraging user data for targeted advertising, signalling a transformative shift in digital engagement strategies.
Tesla’s Marketing Pivot: The Rise and Abrupt Fall of Its First Advertising Team
In a landmark move, Tesla initiated advertising in 2023 only to dissolve its marketing team within months, underscoring a clash between traditional methods and its innovative ethos.
Cornetto Launches “Unwrap It” Campaign with Star-Studded Influence
Cornetto’s “Unwrap It” campaign brings together global stars like K-drama’s Cha Eun Woo and Bollywood’s Alia Bhatt and Siddhanth Chaturvedi, blending cultural icons with indulgent flavours in a celebration of joyful moments.
The Evolution of Chief Marketing Officers: Insights from the Latest Spencer Stuart CMO Tenure Study
CMOs are increasingly seen as strategic leaders, with evolving roles that now span beyond traditional marketing to include broader business responsibilities.
Asda’s Loyalty Programme Fuels Business Expansion Amid Market Challenges
Asda’s loyalty scheme drives robust growth, contributing significantly to a 24% increase in earnings and attracting six million users amidst a fiercely competitive supermarket landscape.
Navigating the Currents: Canada Hosts Key Plastic Treaty Negotiations
Global leaders converge in Ottawa to negotiate a pivotal international treaty aimed at curbing the escalating crisis of plastic pollution, with stakes as high as those of the 2015 Paris Agreement.
Crafting Culinary Confidence: Kraft’s Innovative Campaign Redefines Home Cooking
“It’s not art. It’s Kraft” – A Novel Perspective on CuisineUnder its newly unified Kraft Sauces master brand, Kraft Heinz has created a fascinating campaign that embodies the motto, “It’s not art. It’s Kraft,” in an energetic effort to demystify culinary perfection. The campaign, which is led by Wieden+Kennedy’s creative team, presents a novel story […]
Mondelēz International’s Progress in ESG Strategy: A 2023 Perspective
Mondelēz International’s 2023 Sustainability Report highlights significant strides in ESG efforts, achieving key milestones in carbon reduction, water conservation, and ethical sourcing while expanding health-focused product lines and community engagement initiatives.
Toyota’s “Start Your Impossible” Campaign: Empowering Athletes and Inspiring Nations
Toyota’s “Start Your Impossible” campaign embodies a transformative movement, championing the spirit of overcoming boundaries and empowering both elite athletes and the public to reach beyond their limits.
Tesco Mobile Unveils “It Pays to be Connected” Campaign: A Closer Look at Connectivity and Community
Tesco Mobile’s new campaign, “It Pays to be Connected,” playfully highlights the everyday joys and jumbles of staying linked through group chats, transforming mobile connectivity into a community experience.
