Wayfair Unveils ‘Muse’: An AI-Driven Tool for Personalised Home Shopping
Wayfair, the home décor giant, has launched Muse, an innovative AI-powered tool designed to transform the way customers shop for and personalise their living spaces. The new tool, introduced on 11th February 2025, promises to streamline the home shopping experience by blending inspiration with shopping, offering endless ideas and tailored suggestions for those looking to […]
KFC Unveils Zinger Double Down: A Spicy Twist on the Classic Bunless Burger
KFC has brought back its cult favourite with a fiery new twist. The Zinger Double Down, a bunless burger featuring double the Zinger fillets, double the cheese, and a punch of spicy supercharger mayo, is back on the menu for a limited time only. As part of its ongoing ‘Believe’ brand platform, the fast-food giant […]
Nike’s Bold “So Win” Anthem Champions Women’s Sport
In a powerful showcase during Super Bowl LIX, Nike debuted its new brand anthem, “So Win,” marking a defining moment in its ongoing support of athletes, particularly women in sport. The 60-second commercial — crafted by creative agency Wieden and Kennedy — isn’t just an advertisement; it’s a celebration of defying expectations and redefining what […]
Stella Artois Unveils Star-Studded Super Bowl Campaign “David and Dave” with David Beckham and Matt Damon
Stella Artois, the iconic European-style lager, has launched its highly anticipated Super Bowl LIX ad featuring global ambassador David Beckham alongside Hollywood star Matt Damon. The commercial, titled “David and Dave,” introduces a heartwarming and humorous twist on family dynamics as the two discover they are long-lost twin brothers. This marks the beginning of Stella […]
Transport for London Unveils ‘Fabric of London’ in a Celebration of Diversity and Connection
Transport for London (TfL) has launched a bold new integrated campaign that reimagines the iconic seat moquette patterns found throughout the network, with a message celebrating the city’s rich diversity. Named Fabric of London, the campaign, created by VCCP and Wavemaker UK, emerged victorious in Outernet London and The Standard’s London’s Greatest Advertising Competition, which […]
Vinted Unveils ‘Re~invinted’ Campaign, Showcasing the New Culture of Second-hand Trading
Vinted, Europe’s leading online marketplace for second-hand fashion, has launched an innovative new campaign, ‘Re~invinted’, aimed at revealing the dynamic culture behind second-hand trading. The campaign is part of Vinted’s broader creative platform, ‘New Again’, which highlights the joy of giving pre-loved items a second chance, while challenging preconceived notions about the world of resale. […]
EE Extends Partnership with Home Nations Football Associations and Wembley Stadium Until 2028
Telecom giant EE has renewed its exclusive lead partnership with the four Home Nations Football Associations and Wembley Stadium in a landmark deal that will see the brand continue to invest in football across the UK until 2028. The extended four-year agreement will see EE’s logo remain visible on the training kits of the national […]
Channel 4’s Black in Business 2024 Initiative Empowers Four Black-Owned Brands with TV Advertising and Mentorship
In a powerful move to elevate Black-owned businesses in the UK, Channel 4 has announced the winners of its Black in Business 2024 initiative, backed by Lloyds Banking Group. Now in its second year, the programme offers a unique opportunity for Black entrepreneurs to gain exposure and support, with each winner receiving £150,000 worth of […]
Hellmann’s Brings Iconic ‘When Harry Met Sally’ Moment Back for Big Game Ad
In a nostalgic nod to one of the most memorable scenes in film history, Hellmann’s is making its mark on the Big Game with a revamped take on When Harry Met Sally. The new commercial, titled “When Sally Met Hellmann’s,” reunites Meg Ryan and Billy Crystal 35 years after their iconic roles in the 80s […]
TikTok’s US Ban Sparks Uncertainty: What It Means for Brands and Creators
In a dramatic turn of events, TikTok, the popular video-sharing app, has experienced a temporary shutdown in the US as a result of a new law banning its operation across the country. The app, owned by the Chinese tech giant ByteDance, has been at the centre of a heated debate over national security and data […]
