Persil’s “The Autograph” Campaign: A Masterclass in Creative Marketing
Discover how Persil’s “The Autograph” campaign masterfully blends sport, storytelling, and innovative marketing, featuring Bukayo Saka and a young Arsenal fan’s journey.
Charmed by Char: The Habit Burger Grill’s Ingenious Campaign
Discover how The Habit Burger Grill’s inventive campaign, starring Charlie the briquette, sizzles with creativity and heart.
Navigating Success Through In-Market Testing: A Downy Fabric Softener Case Study
Explore how Downy Fabric Softener’s strategic in-market testing led to the successful “Breathe Life into Laundry” campaign, showcasing the power of aligning with consumer preferences.
Crest Reality Checkup: P&G’s Inclusive Campaign
P&G’s Crest Reality Checkup campaign revolutionises oral care marketing with an inclusive strategy for unprecedented consumer reach.
Crafting the Future of Media Planning: Insights from Marc Pritchard of P&G
Unveiling the Pritchard Paradigm: Expanding Markets through Strategic Media Planning.
Remembering Daniel Kahneman: A Legacy of Insight and Innovation
Celebrating the groundbreaking insights of Nobel Laureate Daniel Kahneman, whose work in Thinking, Fast and Slow transformed our understanding of the human mind.
Embracing the Wave of Change: The Advantages of Dynamic Pricing in the Leisure Industry
Discover how dynamic pricing is revolutionizing the visitor experience and shaping the future of the leisure industry.
A Saucy Solution: Heinz Arabia’s Creative Leap into Ketchup Insurance
Heinz Arabia’s pioneering ‘ketchup insurance policy’ creatively tackles the messy dilemma of ketchup spills, merging whimsy with practicality for an unforgettable customer experience.
Specsavers: A Visionary Campaign That Caught The Eye
Discover how a seemingly mundane incident transformed into a viral marketing triumph, demonstrating Specsavers’ unparalleled mastery of brand awareness.
Embracing Individuality: Colgate’s Pioneering Campaign Shines a Light on Smile Diversity
Colgate’s groundbreaking campaign, “My Smile is My Superpower,” champions the beauty of every smile, inspiring confidence across generations.
