BRLO Brews a Twist: A Cheeky Calvin Klein Spoof Celebrating Body Positivity with Non-Alcoholic Beer
BRLO’s satirical tribute to Calvin Klein, blending body positivity with a twist on traditional underwear ads, all while promoting their non-alcoholic beer.
Coca-Cola’s Innovative Multi-Product Campaign: A Cinematic Approach to Brand Integration
Coca-Cola’s groundbreaking ‘The New Guy’ campaign revolutionizes advertising by integrating a diverse product range within a single, cinematic narrative.
Charting the Course: UK Advertising’s Resilient Journey Through Economic Uncertainty in 2024
In the face of economic headwinds, the UK advertising industry, guided by Sir Martin Sorrell’s insights, prepares for a challenging yet resilient journey through 2024.
Starling Bank’s New Direction: ‘The Bank Built for You’
Starling Bank unveils ‘The Bank Built for You’ campaign, showcasing personal stories and innovative strategy for a unique banking experience.
Uncovering the Imitations: Magnum’s Comical Campaign Reinforces Authenticity
Magnum’s new campaign humorously confronts imitations, affirming its authentic, premium identity since 1989.
Liquid Death and ‘Rebel Moon’: A Marketing Coup
Discover the innovative collaboration between Liquid Death and Netflix’s ‘Rebel Moon’ in a unique blend of satire and advertising.
Yakult Unveils ‘My Yakult’ Campaign Across Europe: A Nod to Gut Health and Nostalgia
Yakult’s ‘My Yakult’ campaign blends nostalgia with health awareness, transforming the iconic Numa Numa song to promote gut-friendly bacteria across Europe.
“Have AI Break”: KitKat’s Ingenious Campaign Reimagining AI in Advertising
KitKat’s innovative ‘Have AI Break’ campaign redefines AI’s role in advertising, blending technology with the human need for breaks.
AI in Higher Education: A Catalyst for Revolutionary Changes in Marketing and Advertising
Discover how AI integration in higher education is revolutionizing the marketing and advertising industry, fostering innovation and ethical practices.
Defying the Downturn – How the UK Marketing Industry is Thriving in the Face of Economic Challenges: IPA Bellwether Report
Explore the resilience and strategic innovation that’s driving the UK marketing industry’s growth against economic headwinds.
