Defying the Downturn – How the UK Marketing Industry is Thriving in the Face of Economic Challenges: IPA Bellwether Report
Explore the resilience and strategic innovation that’s driving the UK marketing industry’s growth against economic headwinds.
Round-up of AI at Davos
Davos 2024: Leaders converge to address the future of AI, balancing its potential with ethical, economic, and regulatory challenges.
Navigating Creativity and Leadership: An Insightful Dialogue with Marc Nohr, the Creative Powerhouse
Marc reflects on a landmark week, celebrating his fellowship with the Marketing Society and a prolific career spanning creative entrepreneurship and over 130 awards.
2024 Edelman Trust Barometer: Navigating a World of Distrust and Change
2024 Edelman Trust Barometer reveals a global landscape of skepticism and evolving expectations, underscoring the urgent need for transparency and understanding.
Striking the Balance: The Evolving Journey of Purpose-Driven Business and Profitability
Exploring the complex balance between purpose-driven strategies and business performance in the evolving corporate landscape.
Scotiabank’s Melodic Message: Reviving ‘You’re Richer Than You Think’ Amid Economic Shifts
Discover how Scotiabank’s latest ad campaign, blending ‘Smalltown Boy’ with a poignant message, redefines financial empathy in challenging times.
Warburtons’ Latest Advert: A Blend of Heritage and Hollywood
Samuel L. Jackson brings a blend of Hollywood charisma and traditional baking heritage to Warburtons’ latest ad campaign, stirring a buzz across media platforms.
Redefining Value: How Creative Agencies Are Navigating the Shift from Effort to Impact
Creative agencies are pivoting from traditional models to innovative digital strategies, reshaping the landscape of advertising.
The Snoog Dogg Campaign: A Study in Viral Marketing and its Aftermath
The viral campaign featuring Snoop Dogg, aimed at giving up smoke with Solo Stove, achieved remarkable brand awareness but faced challenges in translating it into expected sales.
Microsoft Surpasses Apple: The Leadership of Satya Nadella
Microsoft’s ascent to becoming the world’s most valuable company under Satya Nadella’s leadership exemplifies the transformative power of empathy, innovation, and a growth mindset in corporate success.
