Channel 4 Teams Up with KISS Breakfast for Groundbreaking Sponsorship
Channel 4 has become the new headline sponsor of KISS Breakfast, marking the broadcaster’s first-ever partnership with the Bauer Media radio station. The multi-year sponsorship deal, which kicked off on 27 January, will feature a range of Channel 4 promotions across KISS’s flagship morning show. This includes three 10-second credits every hour from 6am to […]
£60 Million Boost to the UK’s Creative Industries to Drive Economic Growth
The UK Government has unveiled a £60 million funding boost for the creative industries, marking the first step in its ambitious Sector Plan aimed at turbocharging growth across the sector. This significant investment aims to unlock the full potential of the UK’s world-class creative businesses, spanning film, music, video games, and beyond, fostering job creation […]
Formula 1 Teams Up with Gordon Ramsay to Redefine Premium Hospitality at F1 Garage
Formula 1 has announced an exciting new partnership with multiple Michelin-starred chef Gordon Ramsay, bringing world-class culinary experiences to its premium F1 Garage hospitality. The collaboration, which builds on Ramsay’s longstanding connection with the sport, promises to elevate the guest experience in the heart of the F1 Paddock and Pit Lane. F1 Garage, renowned for […]
Channel 4 Partners with Department for Education to Launch ‘How to Love Your Job’ Series
Channel 4 has teamed up with the Department for Education (DfE) and media agency MG OMD to debut a new branded entertainment series, How to Love Your Job, hosted by Anna Williamson, renowned life coach, author, and podcaster. This series aims to raise awareness of early education and childcare careers, offering a fresh perspective on […]
Aer Lingus Brings #HomeAdvantage to Irish Rugby Fans Ahead of 2025 Six Nations
Aer Lingus is once again partnering with the Irish Rugby Football Union (IRFU) to bring #HomeAdvantage to the Guinness Men’s Six Nations Championship in 2025. The airline, which has long been the Official Airline of the IRFU, will support the Ireland team’s travel to away fixtures in Scotland, Wales, and Italy, while also ensuring that […]
East Midlands Railway Launches ‘Epic’ Campaign and Rail Sale to Promote Travel
East Midlands Railway (EMR) has launched an ambitious campaign to drive both leisure and business travel, alongside a major Rail Sale offering significant savings on tickets. The new initiative, designed to promote advance booking and highlight EMR’s swift services to London, features the brand’s beloved character, Miles, at the heart of the action. The campaign, […]
IBM and L’Oréal Forge Groundbreaking AI Partnership to Pioneer Sustainable Cosmetics
PARIS and NEW YORK, Jan. 16, 2025 — IBM and L’Oréal have announced an innovative collaboration to develop the first-ever AI model focused on cosmetic formulations, aiming to advance the use of sustainable raw materials and reduce energy and material waste in the beauty industry. The partnership seeks to combine L’Oréal’s vast expertise in cosmetic […]
Renewed Optimism in Marketing Budgets as UK Firms Look to 2025 and Beyond
After the uncertainty surrounding the Autumn Budget prompted a period of restraint in the third quarter, UK businesses have begun to show signs of optimism, with marketing budgets seeing a recovery in the final quarter of 2024. According to the latest IPA Bellwether Report, over 20% of firms reported an increase in their marketing budgets […]
LET THE GAMES BEGIN: EE AND NETFLIX LAUNCH EXCLUSIVE SQUID GAME 2 EXPERIENCE AT THE EE STUDIO IN WESTFIELD WHITE CITY THIS WEEKEND
Shoppers at Westfield White City will find themselves thrust into the high-stakes world of Squid Game this weekend, as EE and Netflix team up to offer an exclusive, immersive experience to celebrate the launch of Squid Game 2. From Friday, January 17th through to Sunday, the iconic Pink Guards from the hit show will be […]
The Legend Returns: Rewiring the Ford Capri for an Electric Future
The legend is back. With the launch of the all-electric Ford Capri, the iconic sports coupe has been reborn for a new generation. Melding past and future, the Capri injects soul into the world of electric vehicles (EVs) while preserving the rebellious spirit of its predecessor. Athletic performance, cutting-edge technology, and family-friendly features redefine the […]
