E.ON Next Launches Bold Energy-Saving Campaign at St Pancras Station
This winter, E.ON Next is spearheading a nationwide energy-saving initiative by transforming London’s bustling St Pancras Station into an interactive hub of energy and money-saving advice. The campaign, running until early February, introduces the ‘Next Pledge Tariff’ – a fixed-term tracker tariff that promises energy prices will remain £50 below the Ofgem price cap. At […]
Generative AI and Automation Take Centre Stage: Mediaocean’s 2025 Advertising Trends Report
Mediaocean, the foundational partner for omnichannel advertising, has unveiled its 2025 H1 Advertising Outlook Report, offering a detailed examination of the advertising industry’s rapidly evolving landscape. Based on insights from nearly 700 marketing professionals, the report highlights generative AI as the leading consumer trend, surpassing Connected TV (CTV), and underscores significant shifts in ad spending […]
Disconnect Between Brand Loyalty and Customer Satisfaction Revealed in New Research
Recent studies from SAP Emarsys have laid bare a troubling disparity between brand loyalty and customer satisfaction across both the UK and US. Despite a strong sense of loyalty among consumers, a striking 83% feel undervalued by the very brands they support. A Tale of Two Markets In the UK, research surveying over 2,000 consumers […]
EY Unveils ‘Transformations’ Campaign to Shape the Future of Business Leadership
Ernst & Young LLP (EY) has launched ‘Transformations,’ a dynamic global marketing campaign designed to showcase the firm’s commitment to driving business innovation, transformation, and growth. As a key element of EY’s ‘Shape the Future with Confidence’ brand expansion, the 12-month initiative underscores how EY’s services and expertise enable organisations to thrive in an increasingly […]
Tourism Ireland Appoints Grey London as New Strategic and Creative Agency
Tourism Ireland has selected Grey London as its new global creative partner to spearhead its marketing efforts from January 2025. The appointment comes as part of a statutory re-tender process required every seven years, with the goal of bolstering the island’s profile as a leading holiday destination. The tender process, initiated in March 2024, concluded […]
Asda Launches Big Jan Price Drop to Ease Post-Festive Financial Pressure
Asda has unveiled its Big Jan Price Drop, offering customers significant savings on over 2,500 everyday products throughout January. This initiative comes at a time when many families are recalibrating their budgets after the festive season, with rising inflation expected to present ongoing financial challenges in 2025. The price reductions span a wide range of […]
Marketbridge Acquires April Six to Drive Global Growth and Integrated Marketing Solutions
In a landmark move to reshape the marketing and consultancy landscape, Marketbridge, a leading integrated growth consulting and marketing firm, has acquired April Six, a specialist marketing and PR agency with a presence in both the UK and the US. The acquisition marks a pivotal step in Marketbridge’s expansion, enhancing its ability to deliver comprehensive, […]
2025 Outlook for 0.0 Beverages: Growth, Challenges, and Changing Social Norms
The landscape for low and no-alcohol beverages continues to evolve, with Heineken® 0.0 and other non-alcoholic options gaining significant traction worldwide. While the category’s growth trajectory remains positive, research highlights persistent social barriers that producers and advocates aim to overcome. Strong Market Growth for 0.0 Beverages Globally, the 0.0 beer market is now valued at […]
Alcohol Change UK Partners with BetterHelp and Leading Brands for Biggest Ever Dry January® Challenge in 2025
Alcohol Change UK is gearing up for its largest Dry January® challenge since its inception in 2013, with 15.5 million participants across the UK expected to take part. This year’s campaign is bolstered by the support of the world’s largest online therapy service, BetterHelp, as the challenge’s first-ever headline partner, alongside a host of official […]
Iberia’s Heartwarming Christmas Campaign: Home vs. Dream Destinations
In a festive twist on holiday advertising, Iberia Airlines has launched a moving Christmas campaign, placing human connection at its heart. Titled The Christmas Dilemma, the campaign presents a poignant experiment: four travellers must choose between an all-expenses-paid trip to their dream destination or returning home to spend Christmas with their loved ones. A Dilemma […]
