Getting More Sleep Tops Brits’ New Year’s Resolutions for 2025
As the clock ticks down to 2025, a growing number of Brits are swapping traditional New Year’s resolutions for a focus on rest and recovery. Forget crash diets and fitness fads—this year, sleep has emerged as the UK’s top priority for self-improvement. A recent survey reveals that half of UK adults are pledging to get […]
What Can Marketers Learn From Ballet?
Ballet and marketing might seem worlds apart at first glance, but the principles behind this classical art form hold valuable lessons for modern marketers. Ballet is a masterclass in discipline, creativity, and storytelling—all essential qualities for success in the marketing world. Lareina Yee, Senior Partner at McKinsey & Company, highlighted these parallels in a recent […]
Why Diversity and Inclusion Are Key to High-Performing Marketing Teams
Diversity and inclusion (D&I) have become more than ethical imperatives; they are critical drivers of creativity and innovation, especially for marketing teams. As Lareina Yee, Senior Partner at McKinsey & Company, noted, “Getting the workplace right for 50% of the population is never out of fashion. This is about creating an environment where everyone can […]
UEFA and adidas Unveil ‘KONEKTIS’ – Official Match Ball for UEFA Women’s EURO 2025
UEFA and adidas have officially unveiled KONEKTIS, the match ball for the upcoming UEFA Women’s EURO 2025, marking a milestone in football technology and design. As anticipation builds for the tournament draw in Switzerland, KONEKTIS promises to unite fans, players, and the host nation with cutting-edge innovations and striking visual elements. A Technological Breakthrough For […]
The ‘K-Wave’ Phenomenon: A £3.5 Billion Boost to the UK Economy
The cultural juggernaut of South Korea, known as the ‘K-Wave’ or Hallyu, is making seismic waves across the UK, driving a £3.5 billion surge in consumer spending. From viral TV shows and chart-topping music to tantalising Korean cuisine, the nation’s appetite for Korean culture shows no signs of slowing down, according to new research by […]
Avanti West Coast Launches Low-Alcohol Beer ‘Safety Thirst’ to Keep Festive Rail Travel Safe
Avanti West Coast has taken an innovative approach to rail safety this Christmas by launching a limited-edition low-alcohol beer, Safety Thirst, to encourage responsible drinking during the festive season. The move comes as research highlights a sharp rise in rail-related accidents where alcohol is a contributing factor during the holiday period. The campaign, backed by […]
Cinch Steps Up to the Oche as Official Partner of 2025 Premier League Darts
Cinch, the online car retailer, has been unveiled as the official partner of the 2025 Premier League Darts, marking an exciting new chapter for the Professional Darts Corporation (PDC) and the growing fanbase of the sport. The partnership, announced on 11 December 2024, comes at a time when the tournament is riding high on a […]
Spotify and Budweiser Rock Manchester with First UK AUX Event
Spotify has teamed up with Budweiser to deliver its first UK AUX Live Experience, a groundbreaking event combining live music, cultural engagement, and brand collaboration. Titled “Spotify Presents: Music Depot Brought to You by Budweiser,” the event marked a major milestone in Manchester’s vibrant music scene, bringing fans together for an unforgettable night of music […]
WPP and Universal Music Group Join Forces to Revolutionise Music Marketing for Global Brands
In a move set to redefine the intersection of music, technology, and brand engagement, WPP, the creative transformation powerhouse, has announced a strategic partnership with Universal Music Group (UMG), the global leader in music-based entertainment. This collaboration aims to harness the power of music, data, and technology to create dynamic, music-driven campaigns for global brands. […]
SMEs and the Human Touch: Aviva Champions Growth and Resilience for 2025
As the UK’s small and medium-sized enterprises (SMEs) look towards 2025, a wave of optimism is sweeping across the sector. According to a new Aviva survey, an overwhelming 89% of SMEs are confident in their ability to grow in the coming year. But beneath this optimism lies a narrative of community connections, skill shortages, and […]
