“How to get to the top of marketing at Tesco”: Alessandra Bellini’s Blueprint for Marketing Success
Explore how Alessandra Bellini masterfully combined creativity and analytics to redefine marketing at Tesco, driving powerful consumer connections.
Moju’s Marketing Masterclass: Scaling from Startup to Market Leader
Moju’s marketing masterclass showcases how strategic trials, sponsorships, consumer education, and distinctive branding propelled them to lead the UK’s functional juice shots category.
Birds Eye’s Playfully Steamy Campaign for Steamfresh: A Strategic Approach
Birds Eye’s playfully steamy campaign for Steamfresh meals transforms frozen food perceptions with a cheeky, multichannel approach.
Liquid Death’s Controversial Campaign: When Superheroes Misfire
Liquid Death’s latest controversial campaign featuring ‘The Deep’ from ‘The Boys’ backfires as the superhero’s outrageous classroom antics spark backlash and a public apology.
Todd Kaplan to Depart Pepsi After Nearly Two Decades
Todd Kaplan, Pepsi’s Chief Marketing Officer, is departing after nearly two decades to pursue new opportunities.
Irn Bru’s Cheeky Ad Campaign Pokes Fun at German Team Ahead of Euros
Irn Bru’s cheeky new ad for the Euros humorously showcases Scottish pride and playful rivalry with Germany, using witty innuendo and cultural references.
Little Moons: Where Dreams Meet Gelato
Little Moons’ latest whimsical ad imagines loved ones as life-sized ice cream, blending indulgence with playful imagination.
Mondelez Faces Hefty Fine for Restricting EU Trade
Mondelez International has been fined €337.5 million by the European Commission for restricting cross-border trade to maintain higher prices within the EU.
Aldi’s ‘Can’t Match This’ Campaign: A Humorous Jab at Competitors
Aldi’s ‘Can’t Match This’ campaign uses humour and a nostalgic 90s hit to boldly assert its unbeatable prices and award-winning quality.
Marks & Spencer: A Beacon of Resurgence in British Retail
Marks & Spencer reports a stunning 58% profit surge, marking its strongest financial performance in over 25 years.
