Unilever’s “Guess Who Won” Campaign: Celebrating the Marks of Victory
Unilever’s ‘Guess Who Won’ campaign turns iconic sports moments into a celebration of dirt and determination, spotlighting how the grittiest players often clinch victory.
Gopuff’s “Bring The Magic”: A Campaign that Transforms Everyday into Extraordinary
Gopuff’s ‘Bring The Magic’ campaign transforms everyday convenience into enchanting experiences, redefining instant commerce with a sprinkle of wonder.
Waitrose’s Ingenious Advertising Ploy Grabs Attention in Clapham
Waitrose’s askew billboard in Clapham cleverly signifies falling prices, sparking public intrigue and a swift council reaction.
The Refreshing Reprise: Coca-Cola’s “Wanta Fanta” Campaign Invites the World to Let Go and Enjoy
“Fanta’s ‘Wanta Fanta’ campaign reinvigorates the iconic jingle, blending nostalgia with modern digital engagement to inspire us to embrace joy and spontaneity in our everyday lives.”
Sainsbury’s Scales New Heights: A Year of Record Growth and Strategic Evolution
Sainsbury’s celebrates a year of unprecedented growth, with its Food First strategy driving record market share gains and setting the stage for its ambitious Next Level Sainsbury’s strategy.
Cornetto Launches “Unwrap It” Campaign with Star-Studded Influence
Cornetto’s “Unwrap It” campaign brings together global stars like K-drama’s Cha Eun Woo and Bollywood’s Alia Bhatt and Siddhanth Chaturvedi, blending cultural icons with indulgent flavours in a celebration of joyful moments.
Asda’s Loyalty Programme Fuels Business Expansion Amid Market Challenges
Asda’s loyalty scheme drives robust growth, contributing significantly to a 24% increase in earnings and attracting six million users amidst a fiercely competitive supermarket landscape.
Navigating the Currents: Canada Hosts Key Plastic Treaty Negotiations
Global leaders converge in Ottawa to negotiate a pivotal international treaty aimed at curbing the escalating crisis of plastic pollution, with stakes as high as those of the 2015 Paris Agreement.
Crafting Culinary Confidence: Kraft’s Innovative Campaign Redefines Home Cooking
“It’s not art. It’s Kraft” – A Novel Perspective on CuisineUnder its newly unified Kraft Sauces master brand, Kraft Heinz has created a fascinating campaign that embodies the motto, “It’s not art. It’s Kraft,” in an energetic effort to demystify culinary perfection. The campaign, which is led by Wieden+Kennedy’s creative team, presents a novel story […]
Mondelēz International’s Progress in ESG Strategy: A 2023 Perspective
Mondelēz International’s 2023 Sustainability Report highlights significant strides in ESG efforts, achieving key milestones in carbon reduction, water conservation, and ethical sourcing while expanding health-focused product lines and community engagement initiatives.
