Boots Unveils Biggest Ever Beauty Campaign, Introducing Over 25 New Brands
Boots, the UK’s leading beauty retailer, has launched its largest-ever beauty marketing campaign, featuring over 25 new beauty brands. The ‘Make More Room for Beauty’ campaign, which went live on 25 September 2024, marks a bold step for the retailer as it targets a younger, under-35 audience with a fresh and engaging approach. With the […]
Primark Launches Biggest-Ever Breast Cancer Awareness Campaign, Pledging Over £1 Million to Charity
Primark is stepping up its support for breast cancer awareness this year with its largest-ever campaign, pledging over £1 million in donations to cancer charities across the UK, Europe, and the US. This includes a substantial £330,000 donation to UK-based charity Breast Cancer Now, which will fund the charity’s essential ‘Someone Like Me’ service for […]
Snack Your Way Into Style: The Unexpected Crocs x Pringles Fashion Collab You Can’t Miss!
In an era where brands are pushing boundaries, unlikely collaborations are becoming a key strategy to engage new audiences, with food and drink brands unexpectedly making their mark on the fashion industry. One of the standout collaborations of 2024 is the Crocs x Pringles partnership, which has captivated both fans of footwear and snack enthusiasts […]
e.l.f. and Tinder Turn Up the Heat with Bold New Collab ‘Put Your e.l.f. Out There’
Oakland, Calif., 9 September 2024 – Beauty powerhouse e.l.f. Cosmetics and dating app giant Tinder have teamed up to create a red-hot new collaboration designed to boost confidence and self-expression on the dating scene. The limited-edition e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection brings together e.l.f.’s trendsetting makeup innovations with Tinder’s goal […]
John Lewis Revives ‘Never Knowingly Undersold’ with a Modern Twist, Ushering in the Next Century of Customer Commitment
John Lewis is set to relaunch its iconic ‘Never Knowingly Undersold’ campaign after a two-year hiatus, marking the revival with a large-scale national campaign that will kick off on 19 September. The reimagined price promise aims to align with modern shopping habits, integrating AI technology to ensure customers receive the most competitive prices both in-store […]
Tesco Finest Becomes Exclusive Partner for The Guardian’s New ‘Feast’ App
Tesco Finest has been announced as the exclusive launch partner for The Guardian’s innovative new cooking and recipe app, “Feast.” This collaboration marks a significant partnership between Tesco and The Guardian, backed by a six-month integrated campaign designed to place Tesco Finest at the forefront of modern cooking culture. The partnership, orchestrated by media agency […]
Furniture Village Partners with Channel 4 Sales to Sponsor Quality Entertainment Across UKTV and Warner Bros. Discovery Channels
Channel 4 Sales has successfully secured Furniture Village as the new sponsor for the Quality Entertainment strand, which will be broadcast across several popular UKTV and Warner Bros. Discovery channels. Starting today, 22 August, this strategic partnership will see Furniture Village’s brand featured alongside over 2,600 hours of premium content on channels such as Alibi, […]
Marks & Spencer Launches First-Ever Baby Club to Strengthen Family Appeal
Marks & Spencer (M&S) has unveiled its inaugural ‘baby club,’ named ‘The Parent Hood,’ as part of a strategic move to enhance its relevance among family shoppers and expand its market share in the lucrative kidswear sector. As the UK’s baby clothing market for ages 0-2 nears £900 million annually, M&S, which currently holds a […]
Bodyform’s New Campaign Exposes What No One Talks About in Women’s Health!
In a world where women’s health is often simplified to mere biological processes, a groundbreaking narrative emerges, challenging these reductive notions and bringing to light the intricate stories woven into every woman’s life. Bodyform’s latest campaign, “Never Just a Period,” is a brilliant piece of storytelling that masterfully blends humour and seriousness to explore the […]
Debenhams Ad Banned for Misleading Discount Claims
A Facebook advertisement from Debenhams, owned by Boohoo Group, has been banned by the Advertising Standards Authority (ASA) for misleading customers. The ad, which was seen on 9 March 2024, promoted “up to 60% off fashion, home and beauty at Debenhams” and featured a carousel of product images, each accompanied by a “shop now” link. […]
