Coca-Cola’s ‘Masterpiece’: A Fusion of Art and AI in Advertising
Coca-Cola’s ‘Masterpiece’ blends art and AI, revolutionising modern marketing.
“Have AI Break”: KitKat’s Ingenious Campaign Reimagining AI in Advertising
KitKat’s innovative ‘Have AI Break’ campaign redefines AI’s role in advertising, blending technology with the human need for breaks.
Harnessing AI for Empathy: Cadbury’s Innovative Advertising Campaign
Cadbury’s innovative campaign merges AI and empathy, transforming advertising into a force for community support and small business growth.
Heinz Ketchup: Blending Tradition with AI Innovation
Discover how Heinz Ketchup creatively harnessed AI technology with DALL-E 2 to reinforce its iconic brand and captivate a new, tech-savvy audience.
Uncovering the Imitations: Magnum’s Comical Campaign Reinforces Authenticity
Magnum’s new campaign humorously confronts imitations, affirming its authentic, premium identity since 1989.
Yakult Unveils ‘My Yakult’ Campaign Across Europe: A Nod to Gut Health and Nostalgia
Yakult’s ‘My Yakult’ campaign blends nostalgia with health awareness, transforming the iconic Numa Numa song to promote gut-friendly bacteria across Europe.
The Michelle McEttrick Interview: Insights from Primark’s Chief Customer Officer
A Stellar Career Path: Embracing Changes and Opportunities Michelle McEttrick’s journey is a testament to embracing change and seizing opportunities. With a career spanning various sectors – from Mccann Ericsson to consulting, client-side roles at Barclays and Tesco, and finally at Primark – she exemplifies a non-linear career path. She shares, “anyone who tells you […]
Warburtons’ Latest Advert: A Blend of Heritage and Hollywood
Samuel L. Jackson brings a blend of Hollywood charisma and traditional baking heritage to Warburtons’ latest ad campaign, stirring a buzz across media platforms.
Revolutionising Advertising: How Hotel Chocolat and GenAI Blazed a Trail in 2024
Exploring the transformative journey of Hotel Chocolat’s groundbreaking 2023 advertising campaign, where the fusion of generative AI and human creativity set new benchmarks in the marketing world.
