Asda’s Loyalty Programme Fuels Business Expansion Amid Market Challenges

Asda’s loyalty scheme drives robust growth, contributing significantly to a 24% increase in earnings and attracting six million users amidst a fiercely competitive supermarket landscape.
Crafting Culinary Confidence: Kraft’s Innovative Campaign Redefines Home Cooking

“It’s not art. It’s Kraft” – A Novel Perspective on CuisineUnder its newly unified Kraft Sauces master brand, Kraft Heinz has created a fascinating campaign that embodies the motto, “It’s not art. It’s Kraft,” in an energetic effort to demystify culinary perfection. The campaign, which is led by Wieden+Kennedy’s creative team, presents a novel story […]
Tesco Mobile Unveils “It Pays to be Connected” Campaign: A Closer Look at Connectivity and Community

Tesco Mobile’s new campaign, “It Pays to be Connected,” playfully highlights the everyday joys and jumbles of staying linked through group chats, transforming mobile connectivity into a community experience.
Heineken Unveils ‘The First Ahhh!’ – A Refreshing Campaign Embracing the Perfect Sip

Heineken launches ‘The First Ahhh!’ campaign, capturing the iconic, refreshing sensation of the first sip, celebrated worldwide.
A New Era of Collaboration: Aldi and Team GB Strengthen their Alliance Through 2032

Aldi and Team GB extend their partnership to 2032, strengthening support for British athletes and promoting healthy living among the nation’s youth through innovative educational programs.
Holland & Barrett Launches Groundbreaking £4 Million Women’s Health Initiative

Holland & Barrett invests over £4 million to revolutionise women’s health on the high street, launching an initiative to train 600 Women’s Health Coaches and a free nurse helpline, aiming to empower women with knowledge and support throughout their lives.
Old El Paso Fuels Australia’s Olympic Spirit with Vibrant Partnership

Old El Paso spices up support for Australia’s Olympic team with vibrant flavours and festive cheers as the official meal kit partner for Paris 2024.
Coca-Cola Unveils a Groundbreaking Recycling Campaign: “Recycle Me”

Coca-Cola’s innovative “Recycle Me” campaign reimagines its iconic logo with images from crushed cans to inspire global recycling efforts.
Half a Century of Play: Celebrating Early Learning Centre’s Golden Anniversary

Celebrating 50 years of playful learning, the Early Learning Centre unveils timeless toys with a golden touch, marking half a century of fostering imagination and development in children.
Iceland Foods Campaign: A Fresh Take with Josie Gibson

Iceland Foods unveils a new campaign featuring Josie Gibson with the inclusive slogan “We go to Iceland,” broadening its appeal beyond just mothers.