As the digital world changes, marketers are looking to creative artificial intelligence (AI) more and more to change their strategies and find new ways to connect with customers. A new in-depth study by the influencer marketing firm Billion Dollar Boy shows a big trend: there is a sharp rise in marketing spend in the creator economy going towards generative AI.
Spending more quickly and changing strategies
The study, called “AI as a Creative Muse: How Generative AI is Influencing the Creator Economy,” shows that marketers are very likely to put more money into generative AI. It’s amazing that 70% of marketers plan to spend more on material created by generative AI in the next year. This rise isn’t just a trend; it’s a planned move of resources. In fact, 65% of marketers say that money will be taken from other marketing platforms to support this new technology.
High Adoption and a Positive Outlook
Generative AI is widely used by marketers; for instance, 92% of them have already hired AI-driven creators. In addition, 91% of content makers have already used generative AI in their work. This high rate of adoption is further backed by the fact that 65% of marketers are ready to pay more for content created by AI than for content created in the traditional way.
Both marketers and artists are hopeful about how generative AI could change the maker economy for the better. 75% of marketers and 69% of creators think that AI will change the world. However, consumers are still cautiously hopeful, which shows that they are accepting this changing technology more slowly.
Demographic Insights and Differences in Location
Additionally, the research looks into how demographics and place affect how generative AI is received and used. People in younger age groups, especially tech-savvy ones, are more likely to like material that uses AI. Also, there is a clear difference in how excited people are about the effects of creative AI in the US and UK markets. People in the US are more optimistic.
In conclusion
The study by Billion Dollar Boy shows that the marketing business is going through a major change. Marketers are preparing for a big change in how content is made and watched by putting more resources into creative AI. With smart investments and careful use, generative AI could become a key part of new marketing plans. This would change the maker economy and establish new standards for inspiration and engagement in the digital age.
Source: https://www.billiondollarboy.com/download-gen-ai-report/
