A Future-focused Collaboration
Toyota has reinterpreted its role as an active player in the global athletic story, replacing its previous function as the International Olympic Committee’s and the International Paralympic Committee’s Worldwide Official Mobility Partner.
Toyota honours the tenacious spirit of sportsmen and regular people who push above their perceived boundaries with their expansive “Start Your Impossible” campaign.
Promoting Inspiration and Inclusivity
Toyota has ingrained its values firmly within Team GB and ParalympicsGB in the United Kingdom. The collaborative effort between these partnerships seeks to inspire the public to take action in addition to providing encouragement to athletes. Toyota is a shining example of inclusion because of their leadership in the “Everybody Moves” campaign.
This multi-award winning project supports the rights of people with disabilities by enabling them to participate in physical activities that are appropriate for their ability. Every Body Moves was established as a development of the popular Parasport platform and has now expanded to become the UK’s leading online resource for linking individuals with accessible sports options.
Myself and Team GB: Promoting Community Involvement
Toyota’s “I Am Team GB” campaign inspired local communities to hold events and interact with Team GB athletes through a variety of activities nationwide in the lead-up to the Tokyo 2020 Games. Toyota plans to expand this effort in anticipation of Paris 2024, offering even more chances for Britons to become involved and active.
The Trip: An Behind-the-Scenes Account Examine Team GB.
A new documentary series called “The Journey” from Toyota and Team GB offers viewers a never-before-seen look into the life of four British athletes as they prepare to compete in Paris in 2024.
Every episode delves into the personal histories of these athletes from different backgrounds, showcasing their inspiring journeys, which you can watch here:
Episode 1: Roxy Milliner – Breaking Boundaries
From the slums of Streatham to the international arena, Roxy Milliner’s journey to become a trailblazing Olympic breakdancer is truly amazing. Her narrative is a striking example of how passion can transform the impossibly attainable.
Episode 2: A New Chapter for Dame Laura Kenny
Five-time Olympic gold medalist and mother of two Dame Laura Kenny is going to have an exciting but difficult journey back to track cycling. Her story serves as a tribute to the fortitude and resiliency of female athletes who manage to combine career goals with family obligations.
Episode 3: Accepting the Underdog Spirit by Andrea Spendolini-Sirieix
Diver Andrea Spendolini-Sirieix, who is only 19 years old, is anxious for more after experiencing life on the Olympic stage. Her narrative captures the excitement of the trip and demonstrates how, occasionally, coming in second just makes the experience more enjoyable.
Episode 4: Dreams Come True with Giarrni Regini-Moran
The path of Giarrni Regini-Moran from childhood fantasies to Olympic goals perfectly captures the spirit of the games. His journey from artistic gymnast to world champion serves as an example of the unwavering dedication needed to thrive in the face of adversity.
A History of Assistance
Toyota supports Special Olympics Great Britain in addition to the Olympic rings, encouraging more inclusive athletic events in England, Scotland, and Wales. Toyota’s dedication to diversity and mobility is emphasised by this relationship, demonstrating that the company’s mission to excite and engage people extends well beyond the competition.
Toyota’s “Start Your Impossible” campaign is more than just a catchphrase; it’s a movement that improves people’s lives, gives them greater self-confidence, and builds stronger communities. Toyota is paving the way for a more diverse and active world by helping both the general population and athletes.
