Streaming Market Competition
The market for streaming services is currently overcrowded with titans like Netflix and Hulu, and yet Tubi has managed to disrupt the traditional business models. Instead of requiring fees from users, Tubi offers a free ad-supported platform that allows viewers to watch a wide variety of movies and TV shows. As this article will elaborate, its unique value proposition has enabled Tubi to defy industry standards and attract a large and dedicated audience.
Tubi’s Innovative Approach
Tubi, unlike its competitors, does not follow a subscription-based business model but offers free content to viewers in exchange for advertisement audiences. This approach unlocks the market to a wide array of consumers who are unable or unwilling to pay monthly fees, making it appealing to diverse audience segments. Furthermore, Tubi offers viewers an exciting new way to consume media by removing the subscription commitment and allowing them to explore its diverse content library without payment.
Tubi’s Large Content Library
It has been speculated that Tubi possesses 50,000 movies and TV shows in its catalog, ranging from recent popular releases to old and obscure cult classics. The sheer volume of Tubi’s content library arguably surpasses that of most paid services, allowing viewers to discover new and intriguing titles. Moreover, Tubi partners with major film studios, including MGM, Paramount, and Lionsgate, to continuously expand its selection and ensure fresh content for viewers.
Adapting to Viewer Habits
An example of adapting to the changing habits of viewers is how Tubi’s approach caters to the user’s inclination to multitask and background viewing. First and foremost here is Tubi’s inclination to view based on data and statistics. This sign of a creative online platform proves an understanding of modern trends in media consumption. Finally, Tubi’s business-model shift to include original content with famous celebrities emphasizes the platform’s growth and desire to offer additional exclusive content to the users.
Market Capture and Growth
Following the March 2020 $440 million acquisitional offer from FOX, it is evident Tubi managed to capture a significant portion of the market. This is confirmed by the exceptional growth in viewership share in the United States, where Tubi far exceeds both its pre-acquisition and post-acquisition milestone. Its strategic position in the free ad-supported television industry and a robust content lineup enabled an exceptionally large audience to be drawn to the platform. It is all the more applicable to advertising target shares, where Tubi managed to steal a significant portion of the advertising budget from the CV/IO linear television shares.
Thus, the experience of using Tubi first and foremost strives to be friendly. A no-sign-up policy and the multiple easy-access platforms make viewing as simple as expressing the desire to watch. Secondly, the intelligent playback feature for resuming playback from a different platform and the “Leaving Soon’ category aid the simplistic experience. Lastly, advertisements, the bane of the free viewing platform existence, are implemented as a part of the model but do not infringe on the watching experience.
The Pioneer of the Future
The development of free streaming was accompanied by a number of unique features that made collaboration with these platforms particularly profitable and convenient. As a first influencer, Tubi distinguished itself as an innovative and forward-thinking company. Thanks to its commitment to accessibility, the variety of content offerings, and simple and straightforward user experience, Tubi proved that free streaming can be a high-quality and profitable endeavour. The platform’s experience is an excellent example of how ingenuity and flexibility can lead to long-term success in the unpredictable realm of digital entertainment.
