Fighting Power Outages with Creativity
Not only are Pakistan’s summers unbearably hot, but they are also infamous for their frequent power outages, which may spoil a simple pleasure like eating ice cream. It’s understandable that store owners have found it difficult to maintain the proper operation of their ice cream freezers given the recent spike in energy bills and frequent load shedding. The sun has emerged as an unforeseen saviour for Unilever’s Wall. Wall’s hopes to prevent their ice cream from melting and save the jobs of store owners by converting their century-old pricing board into a solar-powered generator.
The Clever Solar Pricing Board
For Wall’s ice cream vendors, the Solar Priceboard is a lifesaver rather than merely a green project. With the help of two solar panels, a battery, and an automated switcher, each board can store enough energy to run refrigerators for up to six hours when the power goes out. The board effortlessly transitions to its internal battery in the event of an electrical outage, preventing ice cream from melting and guaranteeing continuous sales.
With a yearly output of nearly 675,000 watts, this cutting-edge board offers retailers a dependable supply of environmentally friendly energy. Additionally, as Wall aggressively invests in energy-efficient solutions for all aspects of its business, it fits in nicely with Wall’s larger commitment to sustainability.
Transforming Customs for a Sustainable Future
Wall’s famous pricing board has just received a radical redesign following more than a century of design development. Through the integration of solar panels in lieu of conventional materials, the firm has effectively transformed its most identifiable branding tool into a workable energy solution. This tactical shift strengthens Wall’s resolve to lessen its energy impact in Pakistan while also enabling store owners to resist blackouts.
“It tells you that it is working well if the ice cream price board hasn’t changed in over a century,” said LOLA MullenLowe’s executive creative director, Tomas Ostiglia. However, there’s always room for improvement. The Solar Priceboard is an example of how original ideas may be used to solve practical problems.
A dedication to happiness and sustainability
The director of Wall’s Ice Cream Pakistan, Mert Turgut, underlined the company’s commitment to sustainability, saying, “We at Wall’s think that everyone has the right to happiness.” In Pakistan, we’ve been distributing happiness through six billion sticks a year for thirty years. We will continue to invest and innovate in order to address the difficulties with power, which have been a major concern for the last three years. The Solar Priceboard is the next step in a series of projects designed to lessen Wall’s reliance on energy sources and their environmental effect.
“Wall’s price board is the most penetrated and effective media display; it’s the house of our brands and the beacon of ice cream,” said Barbara Scala, global brand director of Wall’s Ice Cream. The solar panel pricing board is a special and creative way to encourage customers to enjoy their ice cream and suppliers to continue supplying ice cream uninterrupted.
In conclusion, a promising future
As part of Wall’s green energy plans, the Solar Priceboard—which is now in prototype phase—will work in tandem with solar cabinets, kiosks, and ice cream carts to build a more sustainable future. One ice cream at a time, this endeavour represents a daring step forward in Wall’s strategy—where innovation meets tradition to protect enjoyment.
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