Wayfair, the home décor giant, has launched Muse, an innovative AI-powered tool designed to transform the way customers shop for and personalise their living spaces. The new tool, introduced on 11th February 2025, promises to streamline the home shopping experience by blending inspiration with shopping, offering endless ideas and tailored suggestions for those looking to elevate their homes.
Building on the success of Wayfair’s previous app, Decorify, which allowed users to preview different design styles in their spaces, Muse takes home shopping to the next level by providing an immersive, visual browsing experience. With the power of generative AI, it offers a more dynamic and personalised approach to discovering and curating a unique home design.
Fiona Tan, Chief Technology Officer at Wayfair, explained: “At Wayfair, our goal is to make it easy to create a home that is just right for you, and Muse delivers on that promise. By integrating generative AI, we aim to enhance our search experience, seamlessly blending inspiration with shopping, and reinforcing our position as the leading destination for everything home.”
How Muse Works: A Visual Shopping Journey
Muse offers a rich, visual interface that makes it easy for customers to navigate Wayfair’s vast catalogue of products while being inspired by high-quality imagery. Users can search for specific design styles, such as “moody 1920s-style living room” or more general terms like “modern dining room,” and receive tailored suggestions based on their inputs.
One of Muse‘s key features is the ability to add items to a collection, allowing customers to save their favourite products and revisit them later. As they explore the tool, they can apply styles to their own spaces by uploading photos, making it easier to envision how different designs will look in real life. Whether users are looking to completely overhaul a room or simply add new pieces, Muse offers an intuitive platform to discover, personalise, and shop for home products.
Shrenik Sadalgi, Wayfair’s Director of Research and Development, highlighted the personal nature of the home shopping experience: “The home category is highly visual and deeply personal. Muse caters to that need by providing an endless source of inspiration, allowing customers to explore ideas, realise their visions, and even transform their existing spaces—all powered by AI.”
Endless Inspiration, Powered by AI
The beauty of Muse lies in its ability to provide an endless stream of inspiration that aligns with users’ individual preferences and needs. Unlike traditional search functions, which may offer generic product recommendations, Muse allows for a more creative and intuitive experience. As users browse, they are presented with tailored, shoppable suggestions linked directly to Wayfair’s extensive catalog, ensuring a cohesive look with every click.
The tool also enables users to explore a variety of design styles that match their mood or aesthetic. With Muse, you can easily browse through curated “Muses” that reflect different vibes and styles, from contemporary minimalism to vintage elegance, and shop the recommended products within each collection.
The Future of Home Shopping
Wayfair’s launch of Muse marks a significant step forward in the evolution of home shopping. By combining the power of generative AI with a seamless shopping experience, the platform empowers users to explore new possibilities for their homes, personalise their spaces with ease, and make purchasing decisions based on inspiration, not just functionality.
For those eager to begin their journey into the world of personalised home design, Muse is available now at Wayfair’s official site, offering an innovative and user-friendly way to create the home of your dreams.
About Wayfair
Wayfair is a leading destination for all things home, offering a vast range of products to suit every style and budget. Whether you’re looking for a single piece of furniture or a complete home redesign, Wayfair’s platform provides a seamless experience from inspiration to installation.
Wayfair’s family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated $11.8 billion in net revenue for the twelve months ended September 30, 2024, and is headquartered in Boston, Massachusetts with global operations.
