Pepsi Max’s newest ad, “Where There’s A Ball, There’s A Way,” debuted in London with a vivid fusion of football culture and urban extravaganza. The campaign features a galaxy of football legends and Hollywood charm. This creative campaign illustrates a story of impromptu football, demonstrating that the beautiful game can ignite anywhere, coinciding with Pepsi Max’s partnership with the UEFA Champions League.
A Display of Expertise and Roads
The advertising film, which is filmed against the famous background of Wembley Stadium, shows a match that breaks out spontaneously outside of a classic London café that has been hijacked for the event. In a high-stakes game of “Keepy-Uppy,” local street football players compete against international football legends like Jack Grealish and Son Heung-Min, with the loser earning rounds of Pepsi Max for the spectators.
Director of Global Brand Marketing at PepsiCo, Eric Melis, expresses his enthusiasm for the campaign’s guiding principle, which is to “be thirsty for more by discovering novel and surprising ways to enjoy the game.” It’s about having fun and making the most of any opportunity to dance, whether it’s on large stages or city streets.”
Celebrity Style and Small-town Charm
With cameos from football analyst Karen Carney and former player turned Hollywood star Vinnie Jones, the film takes an interesting turn that combines a hint of notoriety with a genuine sense of community appeal. In a pivotal moment that connects to both local culture and the allure of football, Jones—known for his rough demeanour both on and off the field—squares off against Brazilian superstar Vini Jr.
It was an absolute pleasure to play with some of the greatest players in the world. In light of his involvement in the initiative, Jones states, “It’s about challenging convention and encouraging everyone to pick up a ball, no matter who or where they are.”
Motivating the Upcoming Generation
New Pepsi Max ambassador Jack Grealish stated his excitement for the campaign’s ethos of community service. “All I wanted to do as a child was play, whether it was on the pitch, in the house or on the street. The goal of this promotion is to increase gaming enjoyment among players, says Grealish.
The inclusive nature of the campaign is emphasised by England international Leah Williamson, who specifically calls on women and girls to get more involved in football. “This campaign is about making everyone feel they belong in the football community, as long as they’ve got a ball and the thirst to play,” Williamson says.
An Ingenious Appeal for Participation
Son Heung-Min’s view of diminishing urban play places is reflected in the advertisement. “There’s less places to have fun. Son said, “We want to encourage people to think creatively about where and how they can play football and to find new ways to do so.”
In a brilliant turn of events, Vini Jr. shows a jacket that changes into a football at the end of the movie, signifying never-ending play and the undying spirit of street football. “This campaign reminded me that all you need is a ball and the desire to play, and you’ve got yourself a game,” Vini Jr. says.
With “Where There’s A Ball, There’s A Way,” the game continues. In addition to encapsulating the spirit of football’s impromptu excitement, Pepsi Max presents the game as an approachable, daily pastime. Beyond just being an advertising, this campaign embodies a call to action for football fans worldwide to embrace the game in all of its forms, reiterating the catchphrase that “football truly belongs to everyone.”
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