Join us for an insight into content marketing with Maddy, a brand and content marketing manager experienced in both in-house an agency.
Learn how to create compelling, results-driven marketing copy.
This session will talk through how to connect with your audience, structure messages for maximum impact, and write persuasive content that drives conversions.
Key Takeaways:
🎯 The art of persuasive copy by focusing on benefits, social proof, and addressing objections.
🎯 Understand your audience and craft messages that resonate with their needs and aspirations.
🎯 The AIDA framework and how to write attention-grabbing headlines and calls to action.
Maddy Barber is Content Marketing Manager at Jiminny, a leading software company that captures and analyses customer interactions to provide critical go-to-market insights and conversation intelligence.
Having crafted creative content for countless industries – from business tech to healthcare – she knows a thing or two about what gets people engaged.
Her experience includes multi-channel content, brand storytelling, mentoring junior marketers and thought leadership.
🤩 Whether you’re looking to refine your skills or discover new techniques for engagement and conversion, Maddy’s experience offers some real guidance and actionable tips to takeaway.
