At the recent Zeta Live event in New York, Zeta Global unveiled a cutting-edge AI-powered mobile solution alongside an expanded suite of AI agents designed to help marketers harness customer insights across all touchpoints, especially mobile.
Zeta Global’s Chief Technology Officer, Christian Monberg, highlighted the current challenge businesses face with mobile as a disconnected channel, resulting in fragmented, channel-specific strategies. “We aim to shift to a customer-centric strategy,” Monberg emphasised.
Enhancing Mobile Engagement
The new mobile solution, driven by Zeta ID, enables brands to track customers seamlessly across devices, merging mobile engagement data with insights from Zeta’s Data Cloud. This enhanced understanding allows brands to predict customer behaviour and send targeted SMS, push notifications, and in-app messages based on real-time data.
This integration of mobile data into customer profiles empowers brands to craft more precise mobile campaigns and apply these insights across multiple channels. Monberg explained, “We’ve plugged mobile into our intelligence layer, allowing marketers to easily target audiences where they’re most likely to respond.”
AI Agents Revolutionising Marketing
Zeta’s enhanced mobile data capabilities are also supported by its generative AI engine, ZOE (Zeta Opportunity Engine). This AI platform enables real-time monitoring of mobile interactions and offers actionable insights to help marketers optimise their campaigns.
Zeta’s AI agents, which integrate proprietary and first-party data, are customisable and tailored to specific organisational needs. Key agents include:
- Recency, Frequency, and Monetary (RFM) Agent: Automates customer behaviour segmentation and reporting.
- Audience Builder Agent: Creates in-depth audience profiles for optimised campaign design.
- Email QA Agent: Conducts thorough testing on email campaigns to ensure quality.
- Insight Studio Agent: Provides conversational insights, enabling quick data analysis.
- Narrative Slide Agent: Transforms complex reports into professional presentation slides.
Monberg stressed the significance of Zeta’s AI agents: “This is a paradigm shift. AI agents reduce the time spent on data gathering and analysis, allowing marketers to focus on strategy and creativity.”
Although still in the early stages, Zeta’s latest AI innovations offer promising possibilities for marketers aiming to streamline their processes and make data-driven decisions faster.
Reference: https://martech.org/zeta-global-unveils-connected-mobile-experience-and-ai-agents/
