Zoe Harris, CMO of On the Beach – Balls Out Brilliance, a mantra her dad used to say. Find out why!

In this captivating episode, join us as we unravel the insightful journey of Zoe Harris, Chief Marketing Officer & Exec Director at On the Beach. Zoe’s passion and joy shine through as she delves into the intricacies of marketing strategy and leadership.
Unlocking the Power of Microsoft Copilot in Teams

Microsoft Teams’ Copilot harnesses the power of AI to streamline communication, summarise meetings, and enhance productivity across all your digital collaborations.
Lynx Makes a Bold Bet on Comedy: Dark Humor Returns in New Ads

Lynx embraces dark humor with its latest campaign, turning sombre scenes into comedic showcases that reaffirm its edgy brand identity.
Dentsu and Pringles Launch ‘Poptopia’: A Digital Wonderland Redefining Snack Marketing

Dentsu and Pringles launch ‘Poptopia,’ an innovative digital platform redefining snack marketing through immersive gaming and data-driven personalisation.
Qatar Airways’ Latest Innovation: Sama, The AI Cabin Crew

Qatar Airways’ Sama, an AI-enhanced digital cabin crew member, is pioneering the future of airline customer service with real-time interaction and human-like assistance.
OpenAI and Microsoft Face Copyright Battles While Securing License Deal with FT

Amid legal battles over alleged copyright infringement, OpenAI and Microsoft secure a content licensing deal with the Financial Times, highlighting the intricate balance between innovation and intellectual property rights.
Sidemen’s Strategic Move: From YouTube Stars to Retail Giants

Sidemen seamlessly transitioned from YouTube stars to retail disruptors, rapidly expanding their unique brand across multiple consumer goods sectors with innovative strategies and market agility.
Amazon.ae Launches New ‘It’s on Prime’ Campaign with Saatchi & Saatchi Middle East

Amazon.ae’s latest ‘It’s on Prime’ campaign, crafted with Saatchi & Saatchi Middle East, brings relatable storytelling to the UAE, showcasing the diverse benefits of Prime membership.
Bumble’s Global Rebrand: A Fresh Chapter for Empowered Dating

Empowering women through innovation, Bumble launches its global rebrand, introducing ‘Opening Moves’ to enhance the dating experience, inspired by the voices of its community.