Channels

Category: Channels

Creative, Innovation

September 19, 2025

A Marketer’s Take on the New Meta Ray-Ban Display Glasses

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Innovation, Latest Thinking

September 15, 2025

The GenAI Divide: Why Most Enterprises Are Failing While Startups Soar

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Latest Thinking

September 13, 2025

Guinness Scores with a Campaign That Celebrates Football Culture

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AI

September 12, 2025

NanoBanana: Google’s New AI Image Model and What It Means for Marketers

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AI

September 9, 2025

Browser Wars 2.0: Why “Claude for Chrome” could up-end AI browsers

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B2B

September 8, 2025

5 Objections Your B2B Buyers Never Say Out Loud (And How to Answer Them in Your Marketing)

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Channels, Creative, Data, Latest Thinking

Coca‑Cola’s New AI Generated Campaign: A Creative Blueprint for Others

July 11, 2025

Channels, Latest Thinking

Programmatic CTV Ads Surge Ahead of 2026 Sports Events

July 7, 2025

Brand, Channels, Customer

Birds Eye’s Playfully Steamy Campaign for Steamfresh: A Strategic Approach

June 18, 2024

Channels

Harnessing Data and Trends to Elevate Your Podcasting Game: Insights from Spotify’s 2024 Podcast Trends Tour

June 10, 2024

Brand, Channels, Creative

Mapping the Uncharted: YETI’s Trailblazing Digital Campaign

May 9, 2024

Channels, Commercial

Primark Sets New Standard with Click & Collect Expansion

May 6, 2024

Brand, Channels, Creative

Charlotte Tilbury Unveils ‘Emotion-Boosting’ Perfume Collection: A Sensory Revolution With a 25,000 Waitlist

May 6, 2024

Channels, Digital marketing

The Evolving Landscape of Advertising: Social Media’s Ascendancy and the Future of Linear TV

May 2, 2024

Brand, Channels, Creative

Amazon.ae Launches New ‘It’s on Prime’ Campaign with Saatchi & Saatchi Middle East

May 1, 2024

Brand, Brand Partnership, Channels

Where There’s A Ball, There’s A Way”: Pepsi Max Champions Urban Football in New Star-Studded Campaign

April 29, 2024