Commercial and Performance-Driven Marketing
Modules
Course Content
Commercial and Performance-Driven Marketing – Exam
You don't currently have access to this content
This course includes:
- 8 Hours of Learning
- Learn from anywhere
- Certificate upon completion
Any Questions?
No worries. Send us a quick message and we’ll be happy to answer any questions you have.
Overview
Develop a rigorous commercial and performance driven understanding and culture. Determine how to affect the levers of value to create a step-change in marketing effectiveness that links to the wider business and financial goals of the organisation.
Module Breakdown
- The value creation zone
- Customer acquisition costs and lifetime value
- Break-even analysis
- Product Pricing
- Zero-based budgeting
- Deriving at ROI
- Business case development
- Effectiveness techniques
- Financial statements
- Influencing the boardroom
This course includes:
- 8 hours of Learning
- Learn from anywhere
- Certificate upon completion
Any Questions?
No worries. Send us a quick message and we’ll be happy to answer any questions you have.
Oops... You're not logged in
You need a membership to access this page, please login or sign up to a membership to continue.
