Insight
More from SOM
£55.00
The power of creative storytelling
Explore storytelling in marketing: its resurgence, essential ingredients, creation process, and tips to enhance storytelling skills. Learn from brand examples and apply film/book techniques in marketing narratives.
- 2 hours
£55.00
Marketing finance
Explore how marketing influences financial decisions, interprets financial statements, impacts ROI, and shapes P&L, while collaborating with stakeholders for effective budgeting and strategic tactics.
- 2 hours
£35.00
Evaluating creative work
Unlocking Marketing Creativity: A course focusing on the essence of creativity in marketing, techniques to enhance it, effective evaluation of creative outputs, and mastering the art of constructive feedback.
- 1 hour
£35.00
Programmatic advertising
Explore programmatic advertising’s revolutionary role in the fragmented digital marketing landscape, its benefits, challenges, key players, and strategies for effective campaign integration.
- 1 hour
£55.00
The art of digital and social selling
Explore customer value optimization and the psychology of digital selling, focusing on conversational techniques and psychological tools to effectively convert and retain customers in the digital age.
- 2 hours
£55.00
Copywriting
Learn to craft compelling marketing copy that engages customers and reflects your brand’s unique voice, using proven techniques, strategies, and an understanding of reader psychology.
- 2 hours
£75.00
Insight & foresight: Why and how
Explore B2B marketing’s evolution in the digital era through principles, challenges, social selling techniques, and future trends. Enhance strategies with this comprehensive course for effective B2B marketing mastery.
- 3 hours
£89.00
Understanding the fundamentals of marketing
Explore the essence of marketing in this module, delving into its evolution, integral role in organisations, customer-centric approaches, and the vital stages of creating a marketing plan.
- 4 hours
£35.00
B2B marketing principles
Explore the evolving world of B2B marketing in our course, focusing on its distinction from B2C, foundational principles, overcoming challenges, mastering social selling, and upcoming trends.
- 1 hour
£89.00
Creating an e-commerce strategy to market and sell online
Exploring E-Commerce: Embracing a Global Market Shift to $8.65 Trillion by 2030. Strategies for Effective E-Commerce, Platform Choices, CRM Optimization, and Leveraging Market Research Data.
- 4 hours
£35.00
Leveraging marketing data
Explore data usage in business for insightful decision-making, covering collection, interpretation, and visualisation for effective marketing and market research strategies.
- 1 hour
£35.00
Using data to improve customer experiences
This course delves into using data-led insights to elevate customer experience, focusing on generation, application, and case studies for businesses of all sizes.
- 1 hour
