Insight
More from SOM
£75.00
Developing a search engine optimisation campaign
75% of users on Google never click past the first page of search results, so how do we create an SEO campaign to get to the top of the search rankings? This module will answer this question and equip you with how to create your own SEO campaign.
- 3 hours
£75.00
Developing and growing a brand
This module will be a vital resource for Brand and Marketing Managers that are looking at how to develop and manage their brands at both a strategic and tactical level.
- 3 hours
£35.00
Searching and appointing an agency
Master the art of selecting and partnering with the right agency for your project, ensuring successful outcomes through expert guidance, procurement strategies, and real-world case studies.
- 1 hour
£35.00
An introduction to marketing effectiveness
Marketing effectiveness, vital in today’s business, emphasises strategic allocation of marketing resources for maximising profitability and evaluating outcomes, while avoiding common pitfalls and emphasizing post-campaign analysis.
- 1 hour
£35.00
Developing a customer journey map
Learn to create effective customer journey maps in this course, exploring their importance, benefits, and the step-by-step process to design one tailored to your business.
- 2 hours
£75.00
Developing a marketing strategy
This course teaches effective marketing strategy development, focusing on customer-centricity, external influences, strategic measurement, and case studies for practical understanding and application.
- 3 hours
£35.00
An introduction to marketing automation
Explore marketing automation’s essence, types, and applications, plus a case study on its implementation, enhancing business efficiency and coordinated marketing efforts.
- 1 hour
£35.00
An introduction to marketing regulations
Master marketing regulations to balance creativity and compliance, understanding their impact on communications and data, with case studies and practical navigation strategies.
- 1 hour
£35.00
An Introduction to data science
Explore the burgeoning world of Data Science: uncover roles of Data Scientists, basic principles, industry impacts, and challenges in this comprehensive introductory course.
- 1 hour
£55.00
Developing a marketing campaign
Explore the intricacies of marketing campaigns, covering types, creation processes, research, budgeting, targeting, and adaptation for enduring impact, backed by strategic data-driven insights.
- 2 hours
£35.00
Writing insightful commentary and feedback
This course teaches the art of insightful commentary, a crucial skill for effective communication in marketing, offering techniques, definitions, and examples to enhance proficiency at all seniority levels.
- 1 hour
£55.00
Marketing through voice technology
Explore how Alexa, Siri, and other voice technologies revolutionise marketing through voice search, recognition, and commerce, and their growing impact on global consumer interactions and marketer strategies.
- 2 hours
